Helene Normann Rønnow on Muck Rack

Helene Normann Rønnow

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Articles

Measuring Heterogeneity of Habitualness in Consumer Behavior

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By Helene Normann Rønnow, Sinne Smed, Linda Thunström
| aaea.org
1 INTRODUCTION In the organic world, however, the habits are more variable than this. Even instincts vary from one individual to another of a kind; and are modified in the same individuals, …, to suit the exigencies of the case. William James ( 1914, p. 4) Habits are a key determinant of consumer behavior (Ji and Wood, 2007; Labrecque et al., 2017; Verplanken and Wood, 2006; Wood and Neal, 2009).
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Measuring Heterogeneity of Habitualness in Consumer Behavior

|
By Sinne Smed, Linda Thunström, Helene Normann Rønnow
| Wiley Online Library Verified
1 INTRODUCTION In the organic world, however, the habits are more variable than this. Even instincts vary from one individual to another of a kind; and are modified in the same individuals, …, to suit the exigencies of the case. William James ( 1914, p. 4) Habits are a key determinant of consumer behavior (Ji and Wood, 2007; Labrecque et al., 2017; Verplanken and Wood, 2006; Wood and Neal, 2009).
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