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Articles

Levi’s: Goodbye agency of record, hello project by project approach

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By hello Shaboozey
| The Stable
Levi’s has returned to positive sales territory. That has come partly from doing things itself. The company has prioritised its own website, apps, and flagship stores, reducing reliance on third-party wholesalers. Now it is also moving away from a single agency of record to manage a flexible roster of agencies and specialised shops on a project by project approach. TBWA\Chiat\Day has been agency of record since 2023.
Open in Who Shared Issue with article?

Levi’s: Bye-bye Beyoncé; hello Shaboozey.

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By hello Shaboozey
| The Stable
Levis has begun a new trilogy, giving a different kind of cool to its ongoing country theme. The films, created in-house at Levi’s, will all be directed by Iconoclast director Glenn Kitson, with cinematography by Galo Olivares. The first adds a Iggy Pop soundtrack with English band, Moonlandingz, and Canadian chef, restaurateur and Emmy-winning television star, Matty Matheson.
Open in Who Shared Issue with article?
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