Henry McIntosh

Henry McIntosh is founder of 2112 Marketing – helping brands drive growth by engaging remarkably hard-to-reach audiences. getty In my experience, winning complex B2B deals isn’t about who sends the most emails or buys the most impressions; it’s about becoming unmissable to the decision makers who matter most. In complex businesses, leaders are busy, intelligent and interruption-resistant, and many prefer to self-educate, consult peers and engage vendors late and on their own terms.

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Many businesses are sitting on a goldmine of influence. Their brightest minds are solving complex problems, steering strategy and delivering real results, yet when you look online, you'd never know they exist. And while that might seem like a branding issue, it's actually a growth problem.

Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. getty Most companies think their value proposition is fine. The brand feels modern, the sales deck looks good, but something's off. Growth is lumpy. Marketing is uncertain. Even your outsourced "expert" agencies are floundering. And nobody knows why. In many cases, the problem isn’t the tactic but the foundation.