This week on CTRL+T, we talk MoviePass’s tracking drama and the way the local world works – media-style. We’re joined in the studio by Eric Eldon, co-founder and editor-in-chief of Hoodline (and former co-editor of TechCrunch and therefor my former boss). Hoodline is a local news site that covers hoods in San Francisco and Oakland “near you.” As in down the street from where you are.
There are a lot of links in this piece, many of which were difficult to resurrect on today’s web. Make sure you take the time to explore! I’ve also tried to avoid technical jargon, so even if you don’t know your Swift from a hole in the ground, you can still follow along. For many of us, holding that first iPhone at the end of June 2007 was a glimpse of the future. We all wanted to know what was inside the glass and metal sitting in our pockets.
This week we’re bringing you a special edition of CTRL+T, the podcast that examines TechCrunch stories through a cultural lens. You might have heard that Marvel released a film called Black Panther last week and it saw near-record crowds descend on theaters all over the world. The CTRL+T podcast team was among them. We headed to Oakland on an unseasonably cold-for-California evening and waited in line at the Grand Lake Theater for about 90 minutes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".