Those stupid sweaters. Close your eyes and conjure the Menendez brothers, and they’re wearing matching sweaters the vivid, unnatural colors of jelly beans. The two handsome young men wore to court what one might wear to cocktail hour at the country club, as if they were chilly after a tennis match. Maybe they were trying to look younger, or more wholesome, or otherwise less capable of murdering their parents.
Carrasco said, “We wanted to do something to kind of protect ourselves and protect Planned Parenthood.”Darton and Carrasco aren’t fashion designers. They’re partners in the Word Agency, a marketing and public-relations firm. The shirt was a side project. “It was a creative outlet,” Darton said. With the defunding of Planned Parenthood in the daily news, Darton and Carrasco wanted to do something on the organization’s behalf.
They placed a small order for the shirts in early July, and publicized them on social media and through friends, planning to donate a portion of the proceeds to Planned Parenthood. “Of course, we hoped it would turn into something, and it has,” Ms. Carrasco said. “Unfortunately the reason is not necessarily the brightest.”Last week, they were meeting with a customer who wanted to exchange her shirt for a different size.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".