Paul Hiebert on Muck Rack

Paul Hiebert

Verified
New York
As seen in: PR Daily, Ragan Communications, MSN, Yahoo Entertainment, Arthritis & Rheumatology, Color Research & Application, Nature, Wiley, The Atlantic, Yahoo Finance, Adweek, Journal of International Money and Finance and
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Articles

How Wendy’s turned a ‘Minions’ tie-in into an employee engagement moment

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By Paul Hiebert Verified
| Ragan Verified
Listen to this article·4:41minLearn more The recent collaboration between Wendy’s and Minions to promote the series’ latest film, “Minions & Monsters,” has generated plenty of press coverage. The restaurant chain, however, believes the key to translating that attention into business results is its frontline workforce. “We have realized that, quite frankly, our frontline workers are better marketers than some of the media,” said Pete Suerken, U.S. president of Wendy’s.
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3 tips for turning company data into compelling content

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By Paul Hiebert Verified
| PR Daily Verified
Almost every modern company collects data of some sort. In addition to helping run the business, numbers and figures can also help PR pros tell a good story. “When you think about the types of data companies have, every company has some kind of interesting data point,” said Will DeGirolamo, who leads B2B and enterprise communications at Yelp.
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The Scoop: Why DoorDash’s FIFA World Cup social campaign didn’t deliver

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By Paul Hiebert Verified
| PR Daily Verified
It looked like a simple mistake. And that was part of its charm. In a series of social posts about the FIFA World Cup, DoorDash “accidentally” tagged American musician T-Pain (@TPAIN) instead of its New Zealand defender Tim Payne (@Tim_Payne7). T-Pain responded to the posts with apparent confusion and a growing sense of frustration. “Who do you think you’re tagging??” he wrote in one. After DoorDash continued to make the same mistake, however, people became suspicious.
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