Adam Heitzman on Muck Rack

Adam Heitzman

Memphis
As seen in: MSN, Entrepreneur, Inc., Search Engine Land, Search Engine Journal, Small Business Trends, MarketingProfs, Nursery Management
Covers:  #digitalmarketing, #contentmarketing, website design, entrepreneur, digital marketing, seo, internet marketing, on-page seo, franchise marketing, entrepreneurship, blog marketing, online marketing, internet marketing, seo services, business strategy
A leading digital marketing firm servicing companies nationwide. SEO, PPC, Social Media, and Website Design for companies big or small.

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Adam Heitzman’s Biography

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Adam Heitzman is a co-founder and managing partner at HigherVisibility, a nationally-recognized SEO firm. After working as a marketing executive in the financial services industry, Heitzman now utilizes his 10+ years of marketing experience by providing outstanding online marketing services that deliver real results to clients across the country.

Adam Heitzman’s Journalist Portfolio

5 Strategies Guaranteed to Improve Client Retention

5 Strategies Guaranteed to Improve Client Retention

Identifying how to retain customers is one of the most important tasks a business faces. Companies tend to fo…

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How Apple Pay Will Change Retail Marketing Forever

How Apple Pay Will Change Retail Marketing Forever

One third of all online purchases are made with mobile devices. With the introduction of Apple Pay these numb…

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Entrepreneurs Share Their Biggest Challenges in Growing a Business

Entrepreneurs Share Their Biggest Challenges in Growing a Business

Entrepreneurs share their biggest challenges they have faced in growing their business. Starting a business i…

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SEO Company Checklist: How to Hire the Right Vendor

SEO Company Checklist: How to Hire the Right Vendor

There are a lot of SEO companies in the marketplace...some good and some not so good. This checklist will gui…

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Creating Websites Optimized for Google's Panda Algorithm - Six Revisions

Creating Websites Optimized for Google's Panda Algorithm - Six Revisions

Whether you're in the process of building a new website or redesigning an existing site, it's vital to build …

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CREATING A SUCCESSFUL MOBILE STRATEGY FOR YOUR FRANCHISE | Franchising USA

CREATING A SUCCESSFUL MOBILE STRATEGY FOR YOUR FRANCHISE | Franchising USA

By now it's no secret that mobile marketing and a mobile presence is crucial for any business, and this inclu…

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Articles

How to estimate the traffic impact of SEO fixes

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By Adam Heitzman
| Search Engine Land Verified
Your backlog is full. Your developer wants to know what to tackle first. Your boss wants to know why three months of SEO work haven’t moved the needle. And you’re stuck defending your roadmap with gut feelings. If you can’t tell someone how much traffic a fix is worth before you ship it, you’re guessing. Guessing doesn’t hold up in budget meetings. This is a framework for turning messy data into directional estimates.
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How to Get Your Brand Cited in ChatGPT Perplexity and Gemini in 2026

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By Adam Heitzman
| highervisibility.com
Getting your brand cited in AI tools requires building entity authority through consistent brand signals across trusted platforms, publishing answer-first content that directly addresses specific questions, and securing third-party validation from authoritative sources. AI systems prioritize brands they can verify and extract clear answers from. Your potential customers aren’t just searching Google anymore.
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How to Optimize Your Content for Google AI Overviews in 2026

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By Adam Heitzman
| highervisibility.com
Optimizing for AI Overviews means structuring content so Google’s AI can extract, cite, and display your information in the AI-generated summaries that now appear above traditional search results. This requires answer-first formatting, strong EEAT signals, schema markup, and technical optimization. AI Overviews appear in a significant portion of searches and cite multiple sources, creating new visibility opportunities beyond traditional rankings.
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