Hill Holliday
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The Drum,
PR Week,
Advertising Week,
AdForum,
Olean Times Herald,
4Hoteliers
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Articles by Hill Holliday
How Citizens Empowered 3,000 Managers Around Well-being
In a year when corporate messaging lands flatter than ever, and managers are running leaner teams than ever, the way a manager talks about a well-being program makes or breaks the whole thing. Which is why a recent conversation with Kristin Chenevert, Health & Wellness Manager at Citizens, is insightful in this moment. The retail bank has about 3,000 people managers. Through consistent focus over time, it’s built a manager activation strategy that works.
Always Ask for More: Director Camila Zapiola’s Advice for Women in Media and Advertising
By Peter Nicholson, Chief Creative Officer, Hill Holliday I recently had the pleasure of interviewing Camila Zapiola, one of the world’s leading comedy directors about how she blazed a career path in a notoriously male-dominated field. The Argentine native has directed spots for some of the world’s most recognizable brands, from MassMutual to McDonalds. She’s earned accolades from global awards and built a reputation for edgy, surprising and darkly humorous content.
Is Your Industry Struggling? Here’s a 5-Step Blueprint to Create Game-Changing Ideas
By Avin Narasimhan, CSO, Hill Holliday The recession and inflation are creating unexpected turbulence for brands in the housing and auto markets as consumers reconsider big ticket items. Real estate giant Zillow is forecasting a dramatic drop in advertising, according to this Bloomberg article, and is reportedly shopping for a new agency, as published here in Business Insider. Other brands in the housing space like Redfin and Compass are announcing layoffs according to CNN.
American Lung Association and the Ad Council Launch New PSAs for Lung Cancer Awareness Month to Promote Lifesaving Screening
NEW YORK, Nov. 7, 2019 /PRNewswire/ -- To raise awareness of lung cancer—the leading cancer killer of women and men—the American Lung Association and the Ad Council have launched a new phase of work this November during Lung Cancer Awareness Month for their successful "Saved By The Scan" campaign.
The Social Generation : 4Hoteliers
It's impossible to have a conversation about Gen Z without talking about social media. It shapes everything from the platforms they use (or don’t use) to their interactions with friends and family — and, of course, the brands they consider. For Gen Z, what is happening online and on social media is what is happening IRL. As Gen Z continues to consume social content what is the impact on their emotional outlook and brand engagement behavior?
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Hill Holliday : AdForum.com
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