Himakshi Jammar on Muck Rack

Himakshi Jammar

As seen in: Market Express
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Articles

PMS Scheme: Boosting MSME Growth, Benefits & Goals

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By Himakshi Jammar, Money .., M.S. Devi
| Market Express
From helping micro-enterprises participate in trade fairs and adopt digital platforms to offering cluster-based branding support and promoting the use of barcodes, the scheme takes a multi-dimensional approach to strengthen market access and competitiveness.
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Boosting MSME Growth: The Role of the Procurement and Marketing Support Scheme

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By Himakshi Jammar, Money .., M.S. Devi
| Market Express
These barriers prevent MSMEs from exploring new markets and maintaining their presence in existing ones. Recognizing this, the Ministry of MSME introduced the Procurement and Marketing Support (PMS) Scheme in 2019 to provide targeted solutions. The PMS Scheme aims to: Expand MSME market reach into untapped customer bases. Strengthen MSMEs’ foothold in existing markets for sustained growth. Address resource limitations through financial and logistical support.
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