With the New Year starting and CES going on in Las Vegas, it's a good time to think about whether or not technology is providing enough assistance to you as a PR pro. (Nearly) gone are the days of using scissors to clip, FAX machines to pitch and a hard copy newspaper to determine if an article about your brand ran in print. Gone, too, are resources for designers and research assistants. Fortunately, tech tools abound and the more of them we use correctly, the better and faster we can do our jobs.
