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Howard Tan

As seen in: WARC

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Articles

Gaohe

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By Suzzane Zhang, Howard Tan, Anthony Tham
| WARC
Gaohe "Three Billboards" Brand Release Marketing Campaign Suzzane Zhang, Howard Tan, Anthony Tham Case details Brand: HiPhiX Brand owner: Chinese Express i Main agency: Kaijun Advertising (Shanghai) Co., Ltd., McCANN Shanghai Holding Group: IPG Put on the market: China; United States; United Kingdom; Japan Running time: September 5 to October 5, 2020 Industry:...
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Coca-Cola Tiger Year New Year Marketing

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By Howard Tan, Queenie Shou
| WARC
After two years of downturn caused by the pandemic, although Coca-Cola has begun to recover slowly, it has not yet returned to its pre-pandemic share level.
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Fujifilm Instax: What between us is real

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By Howard Tan
| WARC
Multinational corporation Fujifilm ran a social media campaign to boost sales and awareness of its Instax instant cameras and film by positioning physical photos as an authentic alternative to fleeting digital snapshots in China.
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