In our interconnected world, it is such a truism that everyone has a story to tell that we rarely ask to hear them. We should. Both sides would benefit. We might start with The Student’s Tale, about the young man studying epidemiology who is detained in Britain, having survived a perilous journey from Africa, menaced by the knives and guns of people smugglers. He had been forced to flee his village, having been denounced as an apostate.
Perhaps the very last time I gave even the most fleeting thought to beachwear was exactly 10 years ago, during a family summer holiday to France. We weren’t on the beach but in a municipal pool, for an afternoon of splashing around with my two kids, then aged six and three. We’d not been there long when I could hear my wife, Sarah, remonstrating with a lifeguard in Spanish. Which was odd – because we were in France – but not wholly unexpected.
So people of Britain and beyond, a question: which kind of car crash do you prefer? There’s the Diane Abbott kind of car crash, where she, debilitated as we now know by complications from diabetes, flounders in that now infamous interview with LBC’s Nick Ferrari. It makes news; boy does it make news. The media replays it endlessly, the focus groups remember it as an indicator of Labour sloppiness, voters raise it on the doorstep. It adds in a malevolent kind of way to the gaiety of the nation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".