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Articles by Hugh Sanburg
Guest opinion: A world without the Beef Checkoff
With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life.” For those unfamiliar with the 1946 classic film, the main character’s guardian angel reveals what the world would be like without him. Fast-forward to 2021 and the current chatter surrounding the Beef Checkoff.
A world without the Beef Checkoff
Hugh Sanburg, 2021 Chair, Cattlemen's Beef Board. (Courtesy Photo) LINCOLN, Neb. — With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life.” For those unfamiliar with the 1946 classic film, the main character’s guardian angel reveals what the world would be like without him. Fast-forward to 2021 and the current chatter surrounding the Beef Checkoff.
Jerry Bohn: Beef Is, and Always Will Be Sustainable
The following opinion/editorial is from Jerry Bohn, National Cattlemen’s Beef Association (NCBA) President. There is an ongoing conversation in consumer spaces about beef’s contribution to climate change. In many circles it is being painted as both a villain that can be minimized or eliminated to help solve global climate issues. On the ground, as cattle producers, we know this isn’t accurate.
5 Hard Lessons Learned from a Year of Virtual FFA
As I shut the door behind me and gave her one last smile, I felt the nerves set in. I wandered around aimlessly for a while, watching the minutes pass by. Virtual FFA contests are a little weird, especially if you are a parent. I can’t tell you how many times I’ve had to “get lost” this past year during my daughter’s FFA activities.
Study compares consumption of beef to plant-based alternatives
Consumers who prefer beef over plant-based protein alternatives said they are willing to pay nearly two dollars more per meal for a burger when dining at a restaurant, according to a study from Kansas State University. But, the same study notes, those who have turned to plant-based protein alternatives are equally passionate about their choice, saying they would be willing to pay $1.48 more per meal.
Profit Tracker: Cattle Steady, Hog Margins Solid
. (FJ) Cattle feeding margins were relatively steady at an average of $83 per head last week, down just $2 according to the Sterling Beef Profit Tracker. Most of the inputs into closeouts are similar to year ago – except cash cattle are trading $5 per cwt. below last year. A year ago cattle feeders saw average profits of $162 per head as negotiated prices averaged $119. Total costs for finishing a steer averaged $1,469 per head, about $2 per head higher than the third week of February last year.
Differentiating the Value of Feeder Cattle
. (CAB) Traditionally, cow-calf producers have found themselves without a way to differentiate their product. Today, that’s not the case. A revolutionary shift from commodity-based marketing to value-based marketing is happening, and it is good news for cattlemen.
Sanburg: A World Without The Beef Checkoff
The following commentary is from Hugh Sanburg, 2021 Chair, Cattlemen’s Beef Board and Colorado Cow-Calf Producer. With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life." For those unfamiliar with the 1946 classic film, the main character’s guardian angel reveals what the world would be like without him. Fast-forward to 2021 and the current chatter surrounding the Beef Checkoff.
Commentary: A world without the Beef Checkoff
With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life." For those unfamiliar with the 1946 classic film, the main character’s guardian angel reveals what the world would be like without him. Fast-forward to 2021 and the current chatter surrounding the Beef Checkoff.
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