Hyesim Seo

1. Introduction Nearly every day, a flood of new fashion items pours into shops, but behind the scenes, piles of discarded clothes accumulate somewhere in the world. The prevalence of environmental issues has raised awareness about responsible production and operation throughout the fashion supply chain []. As part of these efforts, fashion brands have begun focusing on managing their end-of-life products []. More than 160 fashion brands now operate take-back programs [].

This article was originally published by members of the Wilson College of Textiles’ Fashion Textile and Business Excellence Cooperative. By Hyesim Seo and B. Ellie Jin Virtual influencers have emerged as a new digital marketing tool in the fashion industry. With their human-like appearance, virtual influencers are intentionally made in the form of computer-generated imagery or animated digital avatar (Bringé, 2022).