analysis By Davies Banda, Brunel University London, Iain Lindsey, Durham University|| Ruth Jeanes, Monash University and Tess Kay, University of Edinburgh-Sport has the potential to change lives. High profile examples of individual sportsmen and women often receive significant publicity, like the ten refugee athletes who competed at the Rio Olympics in 2016, or the charitable work done by football stars who use their fame to support their communities. The media loves such stories.
