Ideas are subjective things. They provoke emotions. Love or hate, usually. If it’s a maybe then it’s probably not good enough. You really want ‘yes’ or ‘no’. I like to think that my ideas are great. But some of them are terrible. Those are usually the best ones. It’s subjective, you see. Keep up. Working in ideas is a strange pastime, but you have to remember that although daring people have hired you, they can become less risk-positive when presenting the results to their boss or to their board.
Many start-up bosses don’t understand how the world works. How many? A LOT. As a consultant, I see this all the time. Newly-minted CEOs (or their head of HR) will issue a tender or get in touch with a blurb about their business and what they need. Somewhere up near the top will be the desire for someone who is ‘passionate about our mission’, or words to that effect. That is usually the point where the conversation ends for me.
The big political story this week has been the possibility of the ‘end of austerity’. This is being posited by the media as ‘stirrings’ against Theresa May. But I would posit it is anything but. So much so that I cannot believe a media-savvy, erm, media has missed the story and bitten the hook. For me, it is pure PR.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".