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Iain Aitch on Muck Rack

Iain Aitch

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London, United Kingdom
As seen in: LinkedIn, CNN, Medium, The Guardian, The Independent (UK), The Telegraph, The London Standard, HuffPost UK, Irish Independent, The New Republic and
Covers:  architecture, the arts, interviewing, data, technology and business.
Author, journo, thought leadership, media consultant, ideas. Artsy working class social history. now mostly on bsky.app/profile/iainaitch.bsky.social

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Iain Aitch’s Biography

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Expert senior journalist specialising in architecture, the arts, interviewing, data, technology and business.

Articles

Iain Aitch on LinkedIn

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By Iain Aitch Verified
| LinkedIn
Iain Aitch’s Post Unique senior copywriter, storyteller, strategist & thought leadership consultant. Writer of engaging content & new ideas. Specialist in data, AI, LLMs, culture, architecture, history, construction, SDGs, charity, health 55m Edited I have a dilemma. One of my non-negotiables is NO WANKERS. Can you say that on Linkedin? What I mean is no clients who are just awful people. The ones who scream, shout and demand the impossible.
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How can I become successful at thought leadership?

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By Iain Aitch Verified
| thisidea.co.uk
When it comes to thought leadership, there is a simple explanation that I give to all my clients as to what it is. Despite being a buzz phrase that they have all heard of, not all of them come to me knowing what it is. But my explanation of how to best do it is even more simple. It is this: You need some original thoughts and you need to be a leader, or at least want to be one pretty soon.
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Who re-brands the branding agencies?

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By Iain Aitch Verified
| thisidea.co.uk
Gaining new contracts can sometimes be problematic when you can’t speak about who your last client was, or what you did for them. Yet this is a situation I often find myself in. I’m not exactly meeting new clients down dark alleyways, but it can sometimes feel a little like that. “Come alone, no cops… or other agencies.” I am talking about the work that I do for (often) agencies who have made a name for themselves doing the kind of work I do for them. Sounds complicated, doesn’t it?
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