Ian Cruickshank on Muck Rack

Ian Cruickshank

Toronto
As seen in: MDPI, The Toronto Star, Task & Purpose, Insider Media, Auto Remarketing Magazine, International Journal of Radiation Oncology*Biology*Physics, Canadian Auto Dealer, South Salt Lake Journal, Advertising Press Releases, California Business Digest and
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Articles

Why most AI pilots are failing in dealerships

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By Ian Cruickshank
| Canadian Auto Dealer Verified
Artificial intelligence is no longer theoretical in automotive retail. Chatbots, pricing recommendation engines, content creation, service booking and follow-up automation, the tools are here, and the demos are impressive. And yet, many AI pilots quietly stall after 60 or 90 days. The excitement fades. Usage drops. The tool becomes another login we never use. The issue isn’t that AI doesn’t work. It’s that most pilots are failing for predictable reasons.
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Speed helps you win

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By Ian Cruickshank
| Canadian Auto Dealer Verified
For the better part of two decades, the dealership growth playbook has been remarkably consistent: more spend, more traffic, more leads. And to be clear, those things still matter. But they’re no longer where competitive advantage is won or lost. Today, the dealerships pulling away from the pack aren’t necessarily the ones generating the most leads. They’re the ones that move the fastest once a customer raises their hand. Speed to respond, not lead volume, is the differentiator.
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Are you ready to meet your clone?

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By Ian Cruickshank
| Canadian Auto Dealer Verified
Senior leadership can be lonely. You’re expected to make fast decisions with incomplete information, navigate competing priorities, and maintain a consistent philosophy across dozens — sometimes hundreds — of choices each week. Meanwhile, the inputs never stop: emails, meetings, financials, customer requests, team dynamics, market shifts, and the occasional “quick question” that isn’t quick. This is where an “AI clone” becomes genuinely useful — if you define it correctly.
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