Mike Brearley’s new book began as at talk he gave at the London School of Economics in 2012 on what it means to be “in the zone” – the mental state of intense focus and absorption in the task at hand, experienced by athletes and other performers at moments of peak performance. Afterwards, encouraged by friends, he wrote up his thoughts, and the more he wrote, the more he thought. The result is a book that roams far beyond its starting point, without getting anywhere in particular.
White, compulsive or pathological? What kind of liar are you? Ian Leslie explains how the way you tell lies (and we all do) can affect your chances of successLet’s be honest: you are a natural born liar. So am I. Whether we tell little “white lies”, designed to spare another’s feelings, or whopping great pathological fibs, none of us can escape the inherent human tendency for fibbing. The only question is: what kind of liar are you? Very few people actually enjoy lying.
Let's be honest: you are a natural born liar. So am I. Whether we tell little white lies, designed to spare another's feelings, or whopping great pathological fibs, none of us can escape the inherent human tendency for fibbing. The only question is: what kind of liar are you? Very few people actually enjoy lying. Indeed, "liar" is one of the most damaging insults you can hurl at another person. None of us wants to live or work with liars: they sow mistrust and shatter relationships.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".