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Articles by Ian Mullane
Why Every Piece of Gym Software Should Have an API
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Gym Automation: Why (and Where) Gyms Still Need People
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Five sales tips to turbocharge gym and fitness club conversion rates
As anyone who works in gym sales will tell you, there’s often something of a chasm between what prospects say they’re going to do and what they actually end up doing. You’ve given them an incredible tour - maybe even a free taster with your trainers - the gym looks immaculate and you’ve smiled until your face hurts. But then you go to close the sale and they tell you: “I’m definitely going to sign up. I just need to go away and think about it.” It’s crushing, isn’t it?
5 Gym Sales Tips to Turbocharge Your Conversion Rates
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How confident can fitness businesses be in AI predictions?
How confident can fitness businesses be in AI predictions? Billing / Features / Fitness / Marketing / Technology / I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led approach to effectively hand over control to an algorithm. It’s also true that, whether human- or machine-generated, every prediction has an error possibility.
How confident can fitness businesses be in AI predictions?
I am often asked about the accuracy of AI - how confident we can be in its predictions. It’s understandable. Operators are, after all, being asked to move away from an expertise-led approach to effectively hand over control to an algorithm. It’s also true that, whether human- or machine-generated, every prediction has an error possibility. The goal has to be as high a degree of accuracy as possible - and AI simply can’t be beaten.
10 Steps to Implementing AI in Your Gym
Artificial intelligence (AI) is everywhere these days, whether we’re summoning Siri, binging on Netflix recommendations or following the navigational guidance of Waze. It’s valuable for the fitness sector, too, allowing gyms to accurately predict the future and take informed action to improve sales, boost retention or any one of a long list of other opportunities.
106 Ideas: The Annual Issue of Inspiration
It takes just one good idea to make a positive impact. But you’re in luck, because this issue has 106 carefully curated ideas to improve your gym business spanning the 29 categories below. Aquatics Aquatics programming is a great addition to any club due to its wide appeal among a variety of different demographics and abilities. However, there are tons of aquatic programs to choose from.
How AI Could Transform Your Club in 2020
Ian Mullane November 27, 2019 The ability to integrate Artificial Intelligence (AI) into business operations continues to evolve at a rapid pace. What was once the domain of large corporations is now something that is available to fitness businesses of all sizes. We are entering the advent of AI business intelligence. The difference between 2018 and 2020 is the possibilities that come with having applications that not only analyze data, but make predictions too.
The British People Demanded a 'Brexit' from EU. But a Court Has Just Struck a Blow to Their Plans
The British people were perfectly clear: The United Kingdom was for Britons, and Britons were for the U.K. leaving a European Union that had seen their national sovereignty ceded to a feckless body of Brussels overlords that could override their popular will.
2 Men Arrested Joining ISIS for Reason That Seems Like It's Ripped Straight Out of Marie Harf's Playbook
Jason Michael Ludke and Yosvany Padylla-Conde were arrested near San Angelo, Texas yesterday, interrupting their travel plans. They were en route to Mexico, where they intended to obtain documents for a flight to Syria. The FBI said that they had planned to join ISIS. The Department of Justice (DOJ) stated in a press release on Friday that Ludke, 35, and Yosvany Padylla-Conde, 30, have been charged with attempting to “provide material support” to ISIS.
61 Speeches Were Given Last Night at the DNC, and Not a Single One Mentioned the Threat of Terrorism
This morning, the Republican National Committee sent out an email blast to reporters indicating that out of the 61 speeches given last night at the Democratic National Convention, there wasn’t a single mention of the threat posed by global terrorism or the Islamic State. As reported earlier by Independent Journal Review, this “glaring absence” at the DNC did not go unnoticed by Donald Trump.
If the Election Were Held Today, Donald Trump Would ‘Likely’ Be the Next President
Renown statistician Nate Silver has released new information indicating that, if the general election were held today, Donald Trump would most likely be the next President of the United States. According to Silver’s website, FiveThirtyEight, the chances Trump wins are 57.5% to Clinton’s 42.5%. Silver’s electoral model indicates that Trump would receive 45.5% of the popular vote to Clinton’s 45.1%, and in the Electoral Map, Trump would win 285 votes.
A Timeline of Every Lie Hillary Clinton Has Told About Her Emails
In a statement made by FBI Director James Comey, the Bureau will recommend to the Justice Department that no charges be taken against Hillary Clinton in lieu of the FBI’s investigation into her usage of a private email server during her tenure as Secretary of State. The details revealed by Director Comey in his statement today, however, cast light on a few inaccuracies made by Secretary Clinton regarding the email controversy since the New York Times first broke the story in March, 2015.
Is the Next Margaret Thatcher in Our Midst? Meet the Two Women Running to Replace David Cameron as British Prime Minister
David Cameron announced his resignation as British Prime Minister in the wake of the Brexit vote, thereby relinquishing his position as leader of Britain’s Conservative Party. Yesterday, five candidates declared their intentions to replace Mr. Cameron, with two of the five being women: Theresa May and Andrea Leadsom. This begs the question: Is the next Iron Lady of Britain in our midst?
Did Brexit Save the UK from a United States of Europe? New Document Unveils Blueprint for European Superstate
Approximately three days after voters in the United Kingdom voted to part ways with the European Union (EU), a new document leaked to a Polish news channel details a possible post-Brexit plan for the EU. In the document, German foreign minister, Frank-Walter Steinmeier, and French foreign minister, Jean-Marc Ayrault, outline a nine-page contingency plan to further integrate the EU in light of Britain’s referendum.
A Woman Finds Out Her Boyfriend Is HIV-positive, Her Response Will Run You Over
A woman in Phoenix, AZ, Misty Lee Wilke, is pleading not guilty to be being charged with second-degree murder, aggravated assault, and leaving the scene of a serious injury. Even after a surveillance video captured her running over a bicyclist with her red Mustang. The plot thickens, however, when police say Wilke called 911 after the incident to relay her side of the story.
7 Countries Where Being Gay is Punishable By Death, But US Still Gives Them Millions in Foreign Aid
World leaders took to social media this week to express their condolences in the wake of the deadliest mass shooting in American history. However, some of the responses are getting mixed results. Condolences from the Prime Minister of Afghanistan and other leaders whose countries enforce severe anti-LGBT laws, even punishing homosexuality by death, are sparking outcries of hypocrisy.
I’m An Ivy League Student. Here Are 7 Kids Who Actually Need Safe Spaces.
As a Harvard student, I’m fortunate to be surrounded by some of the most talented, driven, and intelligent people in the world. By the same token, the culture on my campus — like college campuses across America — has fallen victim to the notion of “safe spaces,” often diverting campus conversations away from real, palpable issues facing the United States and the world at large.
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