Ian Welsh

Host Ian Welsh Share Focus area Apparel This week: Cornelius Wolf, senior director development apparel at Puma, talks with Ian Welsh about the brand’s progress on textile-to-textile recycling. They discuss the challenges of sourcing post-consumer waste, why World Cup shirts are putting circularity in the spotlight, and how Puma is managing the cost premium on recycled material.

Focus area Apparel Paul Bentham, chief product and technology officer at Oritain, talks with Ian Welsh about the findings of the company’s first annual supply chain intelligence report, including the surprise rise in prohibited-origin products on shelves. They also discuss the growing gap between brands’ traceability claims and the physical reality of their products, and how tariffs and converging regulation are creating new blind spots in global sourcing.

Focus area Agriculture Apparel Region North America Liz Hirshfield, executive director at COTTON USA™ and US Cotton Trust Protocol, and Sledge Taylor, a cotton farmer in Mississippi, talk with Ian Welsh about regenerative agriculture in the US cotton sector. They discuss from the practices Sledge has been using since the 1970s to how COTTON USA™ is building traceability and economic incentives to help other farmers make the transition.