Ignacio Pablo Rico

Estar o no estar La industria cultural ha terminado por incorporar, como agentes de su espectáculo de la cultura, no sólo a medios de comunicación, prescriptores y divulgadores –lo cual nada tiene, hoy por hoy, de nuevo–, sino al propio espectador (transmutado definitivamente en prosumidor).

Ignacio Rico is a professional based in Argentina and dedicated to expanding agritech and accelerating technology adoption in agriculture across the region. He currently leads business development efforts at Eiwa, and is passionate about connecting cutting-edge solutions with real-world farming challenges. The views expressed in this article are the authors’ own and do not necessarily represent those of AgFunderNews.