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Disruption is coming for content production, but not where you might think. Online buzz and ongoing strikes highlight fears of how artificial intelligence (AI) could replace our writers, actors, and visual artists, but generative AI shouldn’t replace our creatives—not if we want quality content. What new tech, including AI, should do is pull more of the creative process up front and streamline production and post-production.
Generative AI is just beginning to have an effect on video games, but gaming industry executives believe that over the next 5 to 10 years, it will contribute to more than half of the video game development process. Bain spoke with gaming industry executives about the potential and the challenges of generative AI for their industry.
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