In this edition of Women Who Launch, Ina Yulo Stuve speaks to Florrie about building the brand she calls “laidback, sexy, and timeless," her go-to picks for summer styling, and where she seeks inspiration. Over the decades, there are many women who have epitomised the London girl—from Twiggy to Kate Moss, she has shifted her form and evolved with the times. This modern powerhouse was someone who shoe designer Florrie Dowley realised was being overlooked by the ateliers in Italy.