Indah Rahmayanti on Muck Rack

Indah Rahmayanti

As seen in: Taylor & Francis Online
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Articles

Language, strategy, and influence: a pragmatic analysis of Indonesian YouTube influencers and their impact on social media

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By Fathur Rokhman, Indah Rahmayanti, Hari Bakti Mardikantoro, Rahayu Pristiwati
| Taylor & Francis Online
Abstract The pragmatic aspects of communication among Indonesian YouTube influencers and the people have given birth to interactive communication. This study aims to examine the function of pragmatics in Indonesian podcasts with focus on speech acts, speech strategies, politeness, and the cooperative principle to generate patterns of language strategies for Indonesian influencers.
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