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Technology, sustainability, and spirituality: An interpretive TSSAM framework from the Prayagraj Kumbh Mela

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By Andhra Pradesh, Tamil Nadu, Indiab Central
| Taylor & Francis Online
Abstract The Prayagraj Kumbh Mela, a UNESCO Intangible Cultural Heritage event, is the world’s largest peaceful congregation, attracting nearly 660 million participants seeking spiritual purification. Managing such scale presents significant environmental, logistical, and experiential challenges. Guided by Experience Economy Theory and Transformative Service Research (TSR), this study examines how technology-enabled sustainability may contribute to spiritually supportive pilgrimage experiences.
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