Inês Alves on Muck Rack

Inês Alves

United States
As seen in: Nature, Wiley Online Library, ECO, Educational Studies, Environmental Communication, Expert Review of Anticancer Therapy, MDPI, Science Magazine, Publico (Portugal), Midi Libre and
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Articles

Nine Days That Changed A Portuguese Media Brand: How SIC Lost Polígrafo

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By Inês Alves
| Mondaq
Inês Monteiro Alves’s articles from Inventa are most popular: in European Union Trademarks in the media industry can be as valuable as the content they represent. This was clearly illustrated in the case of Polígrafo, a Portuguese fact-checking programme, where control over the brand name ultimately determined who could continue using the format.
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The Invisible Value Powering Sport’s Multibillion-Dollar Industry And Why Africa Matters

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By Inês Alves
| Mondaq
Inês Monteiro Alves’s articles from Inventa are most popular: in Africa With just weeks to the beginning of the World Cup, that will be jointly hosted by the United States, Canada, and Mexico, the world will be focusing on the pitch. However, almost everything that makes this multibillion-dollar business remains invisible to people.
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Nine days that changed a Portuguese media brand: how SIC lost Polígrafo

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By Inês Alves
| Managing Intellectual Property
The rise of Polígrafo and a strategic acquisition Polígrafo is a well-known fact-checking TV programme in Portugal and the first in the country dedicated to verifying news, publications, and other materials published nationally and internationally. The show was broadcast by SIC (owned by Impresa Group) in partnership with the company Inevitável e Fundamental, the owner of the Polígrafo brand and related projects, from October 2018 until early 2026.
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