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Iranzo Barreira on Muck Rack

Iranzo Barreira

As seen in: Dialnet - Universidad de La Rioja
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Articles

Emociones negativas a la marca en usuarios de esquí y snowboard

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By Álvaro Iranzo Barreira, Iranzo Barreira, Ruiz Mafe
| Dialnet - Universidad de La Rioja
Alcanzar un conocimiento más exhaustivo y preciso de los aspectos vinculados al desgaste o degradación de una relación entre marca y consumidor resulta de un gran interés investigativo, puesto que conocer las implicaciones que influyen en las relaciones negativas permitirá a las marcas obtener una guía de, al menos, cómo garantizar una relación con el consumidor neutra o, idealmente, positiva.
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