Full-size luxury sedans may not sell as strongly as full-size luxury SUVs, but it is this segment that still defines a brand’s prestige and technological advancements. Just for comparison, in the full-year 2025, the full-size luxury sedan segment’s sales leader is the BMW 7 Series with 11,303 units, but 31,575 units of the X7 were sold in the same period. In other news, the Mercedes-Benz S-Class, which has historically been the segment’s best-selling model, is now second with 7,072 units.