Isaac Dumet
(He/Him)
- Marketing Content Specialist, Mailbird
Toronto
Covers:
Technology, marketing, design, corporate culture
Articles by Isaac Dumet
Turn a Lead Into a Paying Customer: How to Scale Your Content Marketing
One of the primary aims of a business is to generate new leads. The fun doesn’t stop there – you also need to know how to turn that lead into a paying customer. As search engines and social media update their algorithms, the challenge of acquiring leads gets more difficult. You need to constantly upgrade and update your content to stay relevant. So, how do you do really turn a lead into a paying customer? Well, one of the most effective methods is by scaling up your content marketing.
Applying Marie Kondo’s (KonMari) decluttering method to design processes
Doing a quick Google search on ‘UX design methods’ will yield hundreds of hits. If you’ve just mastered your design resume, and are new to UX design, or in a rush, wading through all that info is guaranteed to give you a headache. How about this instead—before adding something, ask yourself “will it spark joy?” Invented by Netflix star Marie Kondo, the KonMari method of decluttering is a full-on embrace of minimalism.
How Poor Communication Strategies Widened the Corporate Productivity Gap
Despite investing heavily in digital solutions at the start of the pandemic, many business leaders are seeing productivity losses within their organizations. With economies around the world re-opening, they are now looking at the future shape of their workforces. The downward productivity trend after initial gains at the start of the pandemic is a common story.
How To Write Interesting, Fresh Content on a Shoestring Budget
In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google Search. But, with a good search engine optimization (SEO) content strategy, your website and blog will be at the top of search results anyway. And it won’t cost you an arm and a leg to implement and maintain. In this article, we will look at what makes up SEO content and how to produce it on a tight budget. What Is SEO Content?
5 Real-World Marketing Campaigns Made Better by Geotargeting
Last Updated on September 1, 2021 by James Ewen Recent innovations in modern technology have made geotargeting one of the most effective ways to improve your marketing campaigns. In this article, you’ll get some insight into brands that launched more successful marketing campaigns by using geotargeting. You’ll also discover related information about the results they achieve with their campaigns, as well as strategies to help you when you launch your marketing ads.
5 Surefire Ways to Promote “Boring” Industries on Social Media
In marketing, no industry is inherently boring. Some just lack as many good stories. Still, if you think you’re stuck with a dull or dry industry, here you’ll find five tips for bringing some life into marketing it on social media. Tips for Promoting a “Boring” Business on Social Media If no industry is dull, then what do you call a construction or chess-selling business?
6 Tips to Avoid & Overcome It
Table of Contents hide Are you constantly having to justify the purchase of new and trendy products or services? Do you feel like you’re always jumping on the latest business trend? If so, then you might be dealing with a case of the shiny object syndrome. Check out this article to understand what this syndrome is, how it impacts your business, and what you can do to overcome it. What Is the Shiny Object Syndrome & What Is the Impact?
5 Ways to Connect Employees to Your Company Mission
HR Many budding entrepreneurs have been driving their business blindfolded because they’re lacking one important ingredient to success: a clear mission. Your mission statement can communicate your company values to your employees—which, in this metaphor, are your passengers. Your ability to make sure your employees are heading in the same direction and are 100 percent on board with your mission can help you break down business barriers. Here are 5 ways you can make that happen: 1.
Professional Tips on How to Craft Effective Email Signatures
Every day, around 3.8 billion email users send out 228 billion emails. That’s a lot of messaging so if your emails don’t stand out, they’ll end up in someone’s trash bin unread. One way of standing out is by putting an email signature at the end of your business emails is one of them. Something so small can work wonders in staying top-of-mind with your clients. We’ll be covering some essential information in this article relating to email signatures.
Employee engagement best practices for building culture
Employee engagement refers to an employee’s emotional connection to and involvement in their organization’s goals. Organizations with an effective engagement strategy in place can better realize their employees’ potential, resulting in improved profit margins and retention rates. This article will dive deeper into employee engagement best practices you can implement to improve your company’s culture and profitability. Here’s what we’ll cover: Why is employee engagement important?
Streamline Your Content Pipeline for Maximum Efficiency
Summarize this post with: “Content isn’t king. It’s the kingdom” – Lee Odden, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Every marketer knows the importance of good content. Behind every sale, there’s a customer whose journey started with a piece of content that informed, delighted, and convinced them that they needed to make this purchase.
Kelli Saunders of Morai Logistics Wins OWIT's Woman Exporter of the Year Award
Nominated during OWIT (Organization of Women in International Trade) Toronto’s Annual Awards Ceremony, where Kelli Saunders of Morai Logistics Inc. wins Woman Exporter of the Year. Toronto, ON (June 16,2016) On Thursday, June 9th 2016, Kelli Saunders, President of Morai Logistics Inc., an Authorized Agent of Mode Transportation, was the recipient of The Woman Exporter of the Year Award from OWIT-Toronto (Organization of Women in International Trade-Toronto).
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