Isaac Dumet

One of the primary aims of a business is to generate new leads. The fun doesn’t stop there – you also need to know how to turn that lead into a paying customer. As search engines and social media update their algorithms, the challenge of acquiring leads gets more difficult. You need to constantly upgrade and update your content to stay relevant. So, how do you do really turn a lead into a paying customer? Well, one of the most effective methods is by scaling up your content marketing.

Doing a quick Google search on ‘UX design methods’ will yield hundreds of hits. If you’ve just mastered your design resume, and are new to UX design, or in a rush, wading through all that info is guaranteed to give you a headache. How about this instead—before adding something, ask yourself “will it spark joy?” Invented by Netflix star Marie Kondo, the KonMari method of decluttering is a full-on embrace of minimalism.

Despite investing heavily in digital solutions at the start of the pandemic, many business leaders are seeing productivity losses within their organizations. With economies around the world re-opening, they are now looking at the future shape of their workforces. The downward productivity trend after initial gains at the start of the pandemic is a common story.