Story from Beauty ADVERTISEMENT Every year, color-matching company Pantone picks a shade that is destined to dominate design, fashion and beauty. For 2025, the much-anticipated hue was revealed to be Mocha Mousse. Described as a “warming, brown hue imbued with richness”, it’s milk chocolate and creamy coffee swirled into the most sophisticated neutral shade imaginable. TikTok has been eating it up.