Isabella Ganas on Muck Rack

Isabella Ganas

(She/Her)
New York
As seen in: LinkedIn, slideshare.net, Medium, Issuu, behance.net, Flipboard, International Business Times (U.S.), Every Game I've Finished, Vocal, CEO Weekly and
Covers:  Solutions Specialist | Healthcare & Life Sciences Sector. Tech/Data & AI Industry

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Isabella Ganas’s Biography

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Isabella Ganas is a media strategy and business development specialist with experience spanning advertising, consumer packaged goods marketing, and technology-focused solution consulting. Raised in New Jersey, she was introduced early to entrepreneurship through her family’s retail and installation business. That environment helped establish an understanding of customer relationships, operational discipline, and long-term planning that later shaped her professional direction.

She grew up in a m…

Isabella Ganas’s Journalist Portfolio

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How to Guide Prospects Through the Consideration Journey

How to Guide Prospects Through the Consideration Journey

Once consumers learn about your product, they seek deeper information. The critical mid-funnel phase is where…

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Full-Funnel Media Strategy for CPG Brand Growth

Full-Funnel Media Strategy for CPG Brand Growth

Learn how a full-funnel media strategy helps CPG brands build awareness, increase engagement, drive sales, an…

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Client Challenge

Client Challenge

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Shifting Advertising Focus from Keywords to Audiences - Isabella Ganas

Shifting Advertising Focus from Keywords to Audiences - Isabella Ganas

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Isabella Ganas

Isabella Ganas

Isabella Ganas is a media strategy and business development specialist with a professional background spannin…

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Isabella Ganas (@IsabellaGanas) on Flipboard

Isabella Ganas (@IsabellaGanas) on Flipboard

Isabella Ganas is a media strategy and business development specialist with experience in advertising, consum…

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Articles

How to Guide Prospects Through the Consideration Journey

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By Isabella Ganas
| wordpress.com
Once consumers learn about your product, they seek deeper information. The critical mid-funnel phase is where brands shift from making noise to providing value. Marketers must prioritize education, product differentiation, and reliable social proof. High-quality blog articles, detailed comparison guides, and authentic influencer testimonials help prospects evaluate their choices. Targeted remarketing ads can reengage individuals who previously explored your product pages.
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How CPG Brands Can Build a Full-Funnel Media Strategy That Converts

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By Isabella Ganas
| isabellaganas.com
Consumer packaged goods brands face strong competition in stores, online marketplaces, and digital channels. Customers often make quick buying decisions, so brands need more than one ad or one campaign to influence behavior. A full-funnel media strategy helps CPG brands connect with consumers at every stage of the buying journey. This approach supports awareness, consideration, conversion, and loyalty.
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Shifting Advertising Focus from Keywords to Audiences

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By Isabella Ganas
| behance.net
Shifting Advertising Focus from Keywords to Audiences Transitioning to full-funnel marketing requires shifting focus from simple keywords to real audiences. Standard search ads capture immediate intent, but upper-funnel media builds future demand. The core purpose of brand marketing is reaching consumers who might not buy today or tomorrow. Consistent storytelling establishes memorable associations with specific lifestyle occasions.
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