Ismir Omeragić

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How moment-to-moment EEG measures enhance ad effectiveness evaluation: Peak emotions during branding moments as key indicators

Nov 18, 2018 |

By Zenel Batagelj, Melika Husić-Mehmedović, Ismir Omeragić

| WARC

Existing literature compares neuromarketing and traditional methods, making the questionable assumption that these are monolithic measurement alternatives all serving the same, predictive purpose.

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Ismir Omeragić

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How moment-to-moment EEG measures enhance ad effectiveness evaluation: Peak emotions during branding moments as key indicators

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