Iurii Znak

AI is quickly becoming prevalent in many business processes. For professionals in the field of marketing and outreach, 76 per cent are using AI tools for content and copy generation, and 71 per cent have used AI as part of their creative thinking process. This rise on the side of creators has been met with positive reactions from consumers.

Social selling has been an effective way for businesses to boost the effectiveness of their sales efforts. 78 percent of businesses that effectively leverage social selling’s non-intrusive and relationship-based approach outperform their competitors. When it comes to social selling different platforms have different advantages, and LinkedIn (LI) remains one of the best platforms for B2B businesses. Here are some of our insights to boost your LI social selling efforts on the platform.

LinkedIn is not a magic pill. It will not solve all your marketing challenges. However, if used properly - it can generate hundreds of high-ticket clients, while taking much fewer expenses, comparing to other marketing channels. Image credit: Shutterstock February 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing one’s startup, what are the top social media platforms that come to mind? Most people will say Facebook, Instagram, and even Twitter.