Dress for the job you want, not the job you have is the old adage for how young go-getters should approach cultivating an appropriate corporate aesthetic. Even as workplaces get increasingly casual–the person occupying the job you want may well be wearing a hoodie and cargo shorts these days–the idea that on-the-job success involves focusing on the future vs. the present is an entrenched one.
We’re now deep into fall, a season that, while beautiful, also brings shorter, colder, darker days to most parts of the country and one that starts the countdown clock to what is often a stressful holiday season. Even if you don’t suffer from Seasonal Affective Disorder, these lean months between the height of summer and the depths of winter can often often make one feel melancholy, misanthropic and/or just plain worn out.
There are certain personalities types, which, if they allow themselves, can be completely swallowed up by their work. Driven by insecurity, competition or even the much-maligned “passion,” these types often struggle to identify where they end and their work begins. And then there are others who seem to be able achieve great success on the job without losing sleep. Somehow, they’ve cracked the code on how to be both a human and a . How do they do it?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".