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Jackelyn Keller

As seen in: Marketecture
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Articles by Jackelyn Keller

From Circulars to Shopping Agents

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By Jackelyn Keller
| Marketecture
Welcome to Marketecture! Today, Marketecture’s Jackelyn Keller examines what happens when brands must appeal not only to consumers, but also to the AI agents acting on their behalf. The AI-Accelerated Evolution of Shopping Last Tuesday, after Labor Day weekend, my daughters went back to school, starting second and fourth grade.
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Creative Alchemy: The Big Idea Gets Smarter

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By Jackelyn Keller
| Marketecture
It’s the first day of Cannes Lions, AND it’s the first time Marketecture’s Chief Commercial Officer, Jackelyn Keller, is taking the pen on the weekly newsletter. Does it get more exciting than this? We don’t think so. Read on for a reminder of why we all got into this business in the first place. A BRIEF NOTE FROM OUR SPONSOR, RISE Stop bidding blind. Rise uses agentic bid enrichment to turn anonymous bid requests into enriched, high-confidence signals before they reach buyers.
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