Neknomination: you've probably heard of it by now. Take a pint glass. Fill it up with vodka, whisky, tequila, beer. Add a little pesto sauce. A squirt of toothpaste. A modest amount of urine, preferably your own. Then get your best friend to film you as you down it in one. Glug, glug, glug … And over you go. The social media craze started in Australia, where variations include drinking the alcohol from a toilet bowl. Or hanging from a helicopter. Or necking it and then throwing yourself off a roof.
Universities are getting it hot and strong just now from the national press and from Westminster. Cambridge University, where I work, is singled out by the Daily Mail as a “remainer” bastion, seducing impressionable young minds away from the pure milk of Brexit’s truth. Its slumbering quadrangles and ivy-choked towers are under threat, we read: “Just why is every new Oxbridge head a leftie?” the paper asks, in a full-page gallery in which I and a dozen others are listed.
Should it be Yvette, or should it be Chuka? Or maybe Keir Starmer? Lisa Nandy? If none of them dislodge Jeremy, there’s the nascent new centre-left party, preparations well under way. This was the talk at some Labour gatherings to watch the election right up until 10pm last Thursday when the exit poll landed. Now all leadership bids have been quietly shelved, and the only real questions for Labour moderates are whether they want to, and whether they will be asked to, rejoin the shadow cabinet.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".