As Black Mirror has demonstrated over the course of its four seasons, it is all too easy to imagine to imagine grim futures. On Thursday, one Reddit user attempted to push back against that tendency, asking fellow commenters to plot out episodes for “a show called ‘White Mirror’ that was about all the positive aspects of the human/technology relationship.” Though engaging and hopeful, the results still speak to the fundamental difficulty of projecting better tomorrows.
The internet may be the work of human hands, but human minds no longer guide us through it. Think of your Spotify Discover Weekly selections, which reorganize playlists from other users to propose music that you might appreciate. The building blocks are idiosyncratically personal, but machines do the real work, selecting tracks for us according to their own mathematical calculations. As our guides have turned algorithmic, it has grown all the more difficult to shrug off their own peculiarities.
Inevitably, unpleasant truths shadow every cliché: Each of us, we are told, is a work of art. We too often forget, however, that even the most beautiful artworks rarely show us beautiful people. There is no clearer demonstration of this fact than the viral popularity of Google’s Arts & Culture app. Take a selfie with the program, and it will compare your face with those found in digitized paintings from museums around the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".