Jacob Warwick
Incline Village, San Francisco
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Founder @DiscoverPodium + @ThinkWarwick | We believe everyone has the right to love what they do.
Articles by Jacob Warwick
Jacob Warwick: The risks of negotiating over email, understanding your value in compensation, and the importance of personal branding | Lenny’s Podcast
Asking for more compensation doesn’t have to be seen as greedy; it’s about understanding your value to the company. When you look at the money that the company is making in comparison like you’re not being greedy it doesn’t have to be such an aggressive thing — Jacob Warwick Employees often underestimate their value in the value exchange with their companies.
The ultimate guide to negotiating your comp
👋 Welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast |How I AI| Lennybot | Lenny’s Reads | Courses | Swag Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now. I’m excited to share the most practical and specific guide to negotiating comp that I’ve ever seen.
The ultimate guide to negotiating your comp
Jacob Warwick gives a masterclass on how to negotiate like a top-tier product leader, using a five-part framework that’s helped thousands secure compensation packages 2-4x above the posted range.
Is it contentious to not have consensus?
There’s an ongoing drive to be the most competitive on the block when it comes to leadership. For decades, or even longer, competition has echoed in the boardroom. Compete! Innovate! Grow! Stand out from the noise! Oh, and do it faster than everyone else. Hey, even this publication is called Fast Company. There’s a reason for that, isn’t there? Speed matters in hot competition. But the problem with these superlatives is they often devolve into blind obedience and consensus.
To Aristotle's way of thinking, ethos, pathos and logos each represent methods to make a persuasive artistic work. I use them instead to talk about how you can be an effective, persuasive leader-which is an art in and of itself.
Romper con el consejo de fracasar rápido
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. “Te atreves a fallar rápido”, decía la descripción del trabajo para un puesto de liderazgo en una empresa emergente en crecimiento. Bastante rígido, y con un significado que ni siquiera está claro.
Breaking From the Advice to Fail Fast Original
“You dare to fail fast,” read the job description for a leadership role at a burgeoning startup. Pretty stark, and with a meaning that isn’t even clear. We presume this means that we should be innovative, screw up, learn from it and then grow. Somewhere along the pathway through all this failure, we’re also supposed to keep our job or keep our business afloat. Failing fast still means failing There aren’t many people or businesses who are truly struggling yet actively celebrating their mistakes.
Why executive presence is more critical to success than ever
It’s been called many things: executive presence, gravitas, bravado, commanding the stage. But it can mean different things to different people—and in the past few years of juggling a primarily digital work environment, what it means to lead with that distinctive leadership presence has changed dramatically for all of us. In the past, all eyes would be on “that one” executive. Some executives could change the temperature of the room at will—just by standing there. “Oh man, the CEO is here . . .
Council Post: So, What’s Next For You? (How To Love What You Do)
Jacob leads ThinkWarwick, a career consulting firm. He has helped 1500+ execs find more fulfilling work. getty Living to work rather than working to live—sucks. More specifically, it sucks the joy out of our lives. It leads to compounding negativity that sucks the joy out of those closest to us as well. It’s a bad deal. Yet, living to work is a rut that many of us find ourselves in. Sometimes we feel trapped and isolated.
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Si eres como la mayoría de los emprendedores, te gusta construir. Gitano. Experimentar. Crecer. Cambiar la dirección de su empresa y probar cosas nuevas es algo natural. Es parte de la naturaleza humana querer hacer correr sus ideas por otros. Pero, ¿quién realmente entiende?
The Figures You Need in Your Entrepreneurial Support System
If you’re like most entrepreneurs, you like to build. Tinker. Experiment. Grow. Shifting the direction of your company and trying new things comes naturally. It’s human nature to want to run your ideas by others. But who truly understands? Being overly creative or experimental with your business can feel isolating and even stressful without the right support system. Sometimes it feels like sharing ideas with other professionals could entice competition for your ideas.
Council Post: Three Tough Career Questions That Lead To A More Fulfilling Executive Career
Jacob leads ThinkWarwick, a career consulting firm. He has helped 1500+ execs find more fulfilling work. getty When in life are you the most miserable? Is it during your frustrating, zit-filled teenage years? Maybe it’s when you are retired and bummed in your seventies? Somewhere in between?
Cómo saber si la cinta de correr corporativa te está atrapando
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. ¿Alguna vez pensó que su primer trabajo "real" determinaría su carrera profesional por el resto de su vida? Ciertamente no lo hice. ¿Y cómo podría? Tenía 18 años cuando tomé mi primer trabajo real en una corporación.
How to Know if the Corporate Treadmill Is Trapping You Original
Did you ever think that your first "real" job would determine your career path for the rest of your life? I certainly didn’t. And how could I? I was 18 when I took my first real job in a corporation. My role had a marketing theme — and subsequently, so did the next 15 years of my career. I never dreamt of being in marketing as a kid. So what gives? Picture this. You get your first job as an entry-level marketing assistant or social media manager.
Measuring the Impact of Your Content Marketing
Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Email Will be used in accordance with our Privacy Policy Jacob Warwick Guest Writer CEO and Founder of ThinkWarwick Communications August 12, 2015 11 min read This story originally appeared on BrianHonigman.com Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing...
How to Overcome Two of Content Marketing's Toughest Challenges
Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale—is the top challenge for content marketers, according to a recent study by ClearVoice. Another leading concern is finding talented marketing professionals who both understand the content marketing process and can execute a content marketing strategy efficiently. Here we'll look at both of those challenges, but let's explore the top one first.
How to Overcome Two of Content Marketing's Toughest Challenges
Finding enough time to do all the tasks that content marketing requires—ideating, creating, distributing, and measuring high-quality content at scale—is the top challenge for content marketers, according to a recent study by ClearVoice. Another leading concern is finding talented marketing professionals who both understand the content marketing process and can execute a content marketing strategy efficiently. Here we'll look at both of those challenges, but let's explore the top one first.
Make Changes To Your CRM Process
There comes a point in every organization where CRM processes become antiquated. Endless clicking around to complete daily work can cause user frustration, negatively affect data quality, and impact downstream functions as a result. As your company and employees grow over time, your CRM can bear the brunt of the growth. As a result your CRM gradually grows out of control in terms of the number of fields tracked and the amount of customization throughout. Why does it have to be this way?
Get The Right Data Into Your CRM
In the race to get accurate customer data into our CRM, many users find that the burden of manual data entry is daunting. 83% of senior executives complained that their biggest CRM challenge is getting their team to use the software—and, assuming the team is trying to use your CRM, frustration mounts when records are left blank, half complete, or not updated regularly enough to keep the data current.
Your First Year in Business Is Mostly About Surviving
Stress, self doubt and temptation -- and the odd gamboling deer -- will leap into your path as your business hurtles down the road during those first 12 months. Here's how to keep your hands on the wheel. Opinions expressed by Entrepreneur contributors are their own. In my first year as an entrepreneur, I grew my client list, got engaged, paid all the bills, and survived a car crash. Sound a bit intense? That’s just life.
Four Steps to Help Marketers Engage Better With Their Remote Workforce - ClearVoice
With business benefits such as office-space savings and increased workforce productivity — and employee benefits like flexible work-life balance and lower stress rates — it’s no wonder that there has been more attention on the work-from-home lifestyle. According to a recent Gallup Report, 43% of Americans spent at least some time working remotely last year, and it’s affecting more than just freelancers and project based contractors.
The Future of Marketing is a Lie
Brief update and then the meat and potatoes. We launched a new website and interviewed 4 brilliant marketing leaders for our new podcast, " Executive Marketing Insider." We partnered with the exceptional team at Rouser in Sweden to launch this project. It's provocative and outside the echo chamber of traditional marketing shows. Stay tuned. Working on the podcast has helped me realize that most marketing is absolute crap- it'sabhorrent-especially within the inner circle of marketing.
Hiring Your First Employee Is Scary -- for Good Reason
You quit your job to start your own company. Your first employee left a steady gig to follow you. Opinions expressed by Entrepreneur contributors are their own. What it's really like to hire your first employee? In short, terrifying. It’s one thing to muster the courage to set off on your own, quit your job and launch an entrepreneurial venture. But bringing another human being into your chaos? That’s madness. On the other hand, entrepreneurs often are considered to live on the brink of insanity.
This Is How I Manage Freelance Workers and Why It Works
Building long-term but flexible relationships assures you the talent you need, when you need it, at price you can afford. Call it freelance work, contract employees or the gig economy -- whatever the term, it’s consistently growing. In fact, researchers predict that half of the U.S. workforce will dabble in independent work by 2020.
The Problem With The Modern Marketer
It's not my typical style to address negativity head on, but tensions in the marketing industry have reached a tipping point in my opinion. In our ongoing race to build the next great business in this unfathomably competitive digital market, we have lost touch of what quality and effective marketing looks like. It truly is a race-often fueled by misconstrued expectations. The almost neurotic obsession that we have with technology and growth expectations is disparaging.
5 Ways That Companies are Screwing Up Their eCommerce Growth | Marketing Insider Group
A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce companies be doing to maximize this trend? To unpack that question, I spoke with William Harris, eCommerce consultant and CEO of Elumynt.
From Tech Mecca to Mountaintop - American Grit
I’m a California kid—but let me tell you, Californian’s aren’t always as laid back as they are made out to be on TV. Sure, Northern California can be “chill” and a “hella” cool place to live, and to be honest, it will always be my home. But seriously—California stresses me out. More specifically, San Francisco. If you’re from the Bay Area, you’re a special breed of person. In the Bay Area, you need a unique “hustle” (for lack of a better word) just to survive.
Finding Opportunity in Disappointment - The Belgium Complex
I idly observed as my best friend was stripped of his lifelong dream. Before that sounds too dramatic, I need to tone it down. His dream was simply put on hiatus. Allow me to elaborate. Just 3 days prior to the 2014 Belgium Grand Prix, the Marussia F1 team made a shocking announcement. American reserve driver Alexander Rossi would replace British driver Max Chilton, becoming the first American to compete in the prestigious racing organization in over 7 years.
How This ‘Shark Tank’ Navy SEAL Vet Plans to Unify Veterans
According to the VA, there are 40,056 homeless veterans—and 453,000 unemployed veterans—with 22 veterans a day commiting suicide,. Navy SEAL veteran Eli Crane believes it doesn't have to be this way. Crane, the founder of Bottle Breacher, is a strong advocate for veterans and believes they lack a unifying community, something he hopes to change with a new movement called Long Live the Veteran Brotherhood.
Should Small Businesses Be Blogging?
I recently noticed a question via the HARO PR network - "Should my small business still be blogging?" Their reason for the question : The content signal to noise ratio is overwhelming and for busy small businesses, the time and resources needed to maintain a business blog can seem to outweigh the benefits. It's true that small businesses have more priorities to juggle than ever before, particularly in the frantic digital and technology age that we are sifting through today.
Perseverance
Steadfastness in doing something despite difficulty or delay in achieving success. I learned the most important lesson of my life nearly one year ago. It came to me in a striking epiphany that wrestled with an intense surge of adrenaline and emotion. When Rossi won the Indianapolis 500, it wasn't 200 laps executed to perfection that sealed victory-no, the winning edge had been created years prior-something that, until the blue and yellow 98 car crossed the bricks, had escaped me.
7 Writing Tips for Savvy Content Creators
Content creators are typically interested in earning an edge on their competition. Call it sheer determination, strong work ethic, or a frantic stress from the mounting pressures of being a content marketer in today’s highly competitive market—whatever you call it, proactively learning how to improve one’s writing pays dividends in the content world. Learn from the following seven tips that I use every time I write content for a client or for a third-party publication.
Finding Opportunity in Disappointment
I idly observe as my best friend is stripped of his lifelong dream. Before that sounds too dramatic, I need to tone it down. His dream has simply been put on hiatus. Allow me to elaborate. Just 3 days prior to the 2014 Belgium Grand Prix, the Marussia F1 team made a shocking announcement. American reserve driver Alexander Rossi would replace British driver Max Chilton, becoming the first American to compete in the prestigious racing organization in over 7 years.
The State of Healthcare Content Marketing in 2017
Most hospitals/health systems are engaging in content marketing but many are finding it to be only somewhat effective in achieving their business goals, according to recent research from True North Custom. The report was based on data from a survey of 101 healthcare marketing executives who work for hospitals and health systems of various sizes in the United States.
B2B Sales Reps Are Not in Sync With Buyers. Who's at Fault?
Only 40% of sales organizations clearly understand a customer's issues before proposing a solution, according to Miller Heiman Group. Moreover, 90% of selling content is never used in selling, and 58% of the sales pipeline ends up in "no decision" or stalled deals because Sales has not presented value effectively, according to QVidian. That's three strikes against sales effectiveness: Sales reps… Whose fault is it... the sellers'?
How to Overcome Management Objections to Employee Advocacy
Your employees may be your brand's biggest fans, and taking advantage of their enthusiasm can have benefits for both your brand and the employees, explains an infographic by GaggleAMP, a social media company that specializes in getting employees involved in brand advocacy. Many marketers, however, still hear management object to the practice, citing concerns that having employees share similar messages will look spammy, or employees are too busy and don't have time to post on social media.
PowerPoint's History and Evolution Over 30 Years
If you're in marketing or sales, you've used PowerPoint at some point in your career. Whether helping you present to colleagues about next quarter's marketing strategy or showcase your product to potential customers at a tradeshow, PowerPoint is likely one of your most useful tools. A couple weeks ago, on April 20, the software turned 30 years old.
Brand & Agency Marketers Score Their Own Firms
Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG. The report was based on data from a survey of 2,200 brand marketers who work for 141 large companies and 2,900 marketers who work for 126 large advertising agencies.
Leveraging Personal Brands to Expedite Business Growth
A well maintained brand is vital in telling the story of your product, culture, and team. This social footprint acts as a top-of-funnel resource for consumers to discover what you have to offer and ultimately begin their process to becoming a customer. Companies invest heavily on the reputation of their product's online presence and the "feel" of the brand is fine tuned to attract the optimal demographic.
Social Media News Update
This week's 'Skim covers all sorts of LinkedIn goodies and social networking milestones: LinkedIn officially hits a half billion users globally, rolls out new Matched Audience features for even better ad targeting; Instagram's growth accelerates dramatically, nears 1 billion users; Twitter reports its strongest growth in over a year, reveals plans to livestream content 24/7; Pinterest calls it quits with social networking; Facebook's new split-test feature for ads; and much more… Skim to stay...
Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success Conference
Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group, delivered a keynote at Vocus's Demand Success 2013 on "The Brave New World of 'New Media.'" She'd just arrived in town at 4:00 AM because of a series of missed connections, but the audience would never have known it from her polished, entertaining, and informative presentation.
16 Podcast Hosting Tips I Learned From Marketing Smarts
Taking over the Marketing Smarts podcast from my predecessor, Matt Grant, in April 2013, was daunting at first. Matt's a very different interviewer than I am, and I knew I couldn't do the show the way he did. He encouraged me to make the podcast my own, however, and since then I've hosted more than 40 episodes. Along the way, I learned some lessons that other podcasters might find helpful. 1. An interview show isn't about the host, it's about the guests.
Advertising to Distracted Consumers
Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook updates and new email. All at once, an advertising tsunami hit, as if every brand I'd ever encountered was flooding me with messages in anticipation of sales. Clothes and TVs. Mobile devices and kids' toys. Even those candles I'd bought for my wife a couple months earlier.
Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content?
Nearly one-third of Americans think ads adjacent to offensive online content imply that the advertiser endorses or approves of that offensive material, according to recent research from YouGov. The report was based on data from a poll conducted in April 2017 of 2,269 adults in the United States age 18 and older. Most (86%) people polled say they sometimes come across offensive (racist, sexist, hate-promoting, etc.) content online.
The Email Priorities of Brand and Agency Marketers in 2017
Marketers at companies say they need to focus on personalization and automated campaigns this year, whereas marketers at agencies cite behavioral response marketing and peronalization, according to a recent report from Adestra and Econsultancy. The report was based on data from a survey conducted in February and March 2017 among 1,200 brand and agency marketers (49% B2C-focused, 33% B2B-focused, 18% equally B2C- and B2B-focused) from around the world (61% based in the United Kingdom).
You're Not Crazy: Trading Your Six-Figure Job for Entrepreneurial Freedom Is the Right Move
You're the only one who should determine how much your time is worth. These tips can help you enter the startup world with eyes wide open. Free Preview: Start Your Own Business Submit your email below to get an exclusive glimpse of Chapter 3: “Good Idea! How Do I Know If I Have a Great Idea for a Business? Email Will be used in accordance with our Privacy Policy April 21, 2017 5 min read Opinions expressed by Entrepreneur contributors are their own.
3 Steps to Attract Professional Mentors (& My Personal Mentor List)
Back in September, LinkedIn took a moment to raise awareness about how mentors can positively affect your life.
Email vs. Direct Mail: Which Is More Effective for Marketing?
Email versus direct mail: Which gives marketers the best results? The answer, as you might suspect, is not clear cut. The right mix of the two methods can help marketers get the most out of their campaigns, suggests an infographic by UK marketing firm Proactive. One study found that customers spend 25% more when a business uses a mix of direct mail and email marketing, the infographic explains.
Six Building Blocks of a High-Converting Lead Generation Form
People don't like online forms (gasp!). And it's not hard to see why: Online forms require extra work (and time) and typically stand in the way of a consumer's getting what he or she really wants—such as a piece of content or access to software. That's not great news for marketers who are tasked with converting website visitors into customers through lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.
Opportunities vs. Challenges
The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges. The confusion and the challenges have to do with the fact that what publishers, marketers, and consumers want aren't necessarily in sync; sometimes, they're completely at odds.
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