Preprint Article Version 1 This version is not peer-reviewed Version 1 : Received: 11 October 2024 / Approved: 14 October 2024 / Online: 15 October 2024 (09:44:06 CEST) Asa, A. R.; Bock, J.; Nautwima, J. P. Past, Present, and Future of Service Quality in Marketing. Preprints 2024, 2024101113. https://doi.org/10.20944/preprints202410.1113.v1 Asa, A. R.; Bock, J.; Nautwima, J. P. Past, Present, and Future of Service Quality in Marketing. Preprints 2024, 2024101113.