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Articles by Jae Goodman
Animation: A Welcome Escape for Consumers and Creatives
Right now, you don't even need to step outside to be bombarded with the sobering headlines dominating the media. It seems that when we think 2020 couldn't get any more complex, a new trial or tribulation knocks at the door. Ironically, in a time where we all need a reprieve more than ever, we've been forced to put vacations and moments of "zen" aside, as those of us fortunate enough to remain employed roll up our sleeves to keep our respective businesses and industries afloat.
Why It's the Perfect Time for Marketers to Think Like Producers
Here is a list of shows we're bingeing, can't-miss celebrity social media and live-streams, and DTC brands getting us through WFH and "safer from home." Actually, this is not that at all. Sorry. As physical gatherings remain limited and the economy remains uncertain, people are watching, sharing-and-following, and shopping from home at unprecedented rates. Good news for content distributors and creators, Amazon and DTC brands, right? But is it good news for most marketers? Maybe not.
Why People Aren't Retaining Super Bowl Ads Like Other Ads
Like most Americans and NFL fans around the world, I love the Super Bowl. And like most marketers, I love the attention we as an industry give to Super Bowl ads. Click here for more. The Super Bowl is a long moment wherein competitive agencies cheer for each other and wherein it seems that America and the world set aside their avoidance of interruptive advertising. This got me thinking about two things. Do most Super Bowl Ads work? And did my favorite Super Bowl ads work on me?
6.2 Miles and the Case for Brand America
I go to our nation's capital for business three or four times a year. This is new for me, thanks to our new client, Marriott Bonvoy, in Bethesda, Maryland, and our new partner, Stagwell, which is just blocks from the White House. My preferred hotel (yes, it's a Bonvoy) is also blocks from the White House. Three short ones. As I do on business trips in every city to which I travel, each time I'm in Washington, D.C., I go for a morning run.
What Writers Are Grateful for This Holiday
The season of gratitude is upon us. As a copywriter or speechwriter, it can get easy to live in your own head—and sometimes that can be a jaded place. So, why not get a fresh set of opinions from some of the best minds out there? I asked a few writers I admire what they're grateful for this year. Here's what they said. Luke Sullivan Author of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads "As a writer, I am thankful that I get to use my brain for a living and not my back.
Advertising People, Which Character Are You in Ford v Ferrari?
I'm basically the best dad in the world. I surprise yanked my twin 11-year-old boys out of school in the middle of the day and took them to see Ford v Ferrari. Great movie, blah blah blah. But as I sat there in the dark looking at the screen, I came to the realization that I was watching the last 20 years of my life play out before me. No, I'm not a professional racecar driver. I'm in marketing. Specifically, advertising. More specifically, a creative director.
Press 9 If You Can't Find Grandpa: The Butterball Turkey Talk-Line for Modern Thanksgiving Emergencies
From the Butterball website: The Butterball Turkey Talk-Line is available to help concerned cooks through December 24. Many of the questions remain the same (How long does my turkey need to defrost? How often should I baste?) but the methods with which those in turkey turmoil get in touch with Butterball's experts has expanded. Today you can connect with the Talk-Line through social media, live chat, texting—even Amazon Alexa.
6.2 Miles and the Case for Brand America
I go to our nation's capital for business three or four times a year. This is new for me, thanks to our new client, Marriott Bonvoy, in Bethesda, Maryland, and our new partner, Stagwell, which is just blocks from the White House. My preferred hotel (yes, it's a Bonvoy) is also blocks from the White House. Three short ones. As I do on business trips in every city to which I travel, each tim I'm in Washington, D.C., I go for a morning run.
The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By
I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in advertising and beyond. So here's a bit about that journey, followed by the resulting Rules to Work By. My early career was pure luck. While still in school I worked for legendary concert promoter Bill Graham and legendary ski filmmaker Warren Miller.
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