Jaisel Cherry

If you find yourself at your local Brandy Melville wondering whether you might fit into their clothing, I have bad news. The popular Gen Z favorite basics brand has decided to close its fitting rooms. This decision was likely made to combat shoplifting and vandalism, both of which run rampant in stores. However, for a retailer whose clothing varies in fit despite its infamous “one-size fits small” approach, the decision might seem like a risky inconvenience to customers.

In recent years, luxury beauty has been polished and understated, dominated by restraint and clean aesthetics.

Olympic darling and Gen Z icon Alysa Liu recently made her debut at the 2026 Met Gala. Dressed in a voluminous burgundy gown by Louis Vuitton, Liu’s appearance at the gala marked her appointment as a House Ambassador for the brand. Nicholas Ghesquière, the brand’s artistic director of women’s clothing, said Liu’s energy and self-possession perfectly embodied the modern woman. Did this pairing make sense? Do celebrity endorsements for luxury work for Gen Zs?