Wine Enthusiast Magazine
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For many Americans, purchasing a bottle of wine doesn’t happen at a boutique shop or winery tasting room. Instead, value-minded drinkers place low-cost bottles into their grocery store shopping carts next to dish soap, tofu, or popcorn. Yet these supermarket-brand bottles, which studies have shown can account for over 50% of off-premise wine purchases in the U.S., often play second (or third) fiddle to those from legacy estates in typical wine industry coverage. Why is that?
In this episode of the Wine Enthusiast Podcast, we sit down with WE Writer-at-Large Emily Saladino, who reviews wines from Croatia, Georgia, Greece, Hungary, and Lebanon, to discuss her recent deep-dive into Trader Joe’s wines. From effervescent Vinho Verde to crowd-pleasing Bandol rosé, we explore the hidden gems of value that lie along TJ’s shelves and discuss what the success of grocery store wines tells us about how people really drink.