Gothamist is interested in adding long-form non-fiction features to our website. Since we're new to this game, we're going to dip our toes in the water slowly, by publishing a single feature next month. How it will work: We will pay one journalist $5,000 to write a long-form non-fiction piece in the 5,000 to 15,000 word range. Subject: Something relevant to our audience of over one million 20-36 year-old readers in New York, timely but with a shelf-life longer than a week.
This week the cover story in the Village Voice was about some stupid book called "The Game" (currently #71 on Amazon's list of books), which supposedly revealed secrets used by juvenile fratboys to ensnare female prey. The entire piece read like a press release for the book-- when we read it, we wondered how much money Nick Sylvester was taking to sneak it into the magazine.
It's something most New Yorkers are used to seeing in other parts of the world, but this afternoon the National Guard came to our city's aid in a disaster, handing out MREs and bottles of water to desperate residents of the powerless zones.
Working on this site gave me experience with HTML and a sense that the internet could be used for much more than PINE email. I think that, plus the rebel spirit of NYC graffiti, led inexorably to the founding of @gothamist five years later.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".