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Articles by Jake Roper
The Complete Sales Funnel That Books 172+ Qualified Calls Per Month (Built 500+ Times)
After building the same high-converting sales funnel over 500 times and booking 172 qualified calls just last month, I’m revealing the exact system that books our clients thousands of calls monthly without lifting a finger. This isn’t theory — it’s the proven sales funnel that books calls consistently across every industry we’ve tested. If you’re not booking as many qualified calls as you’d like, it’s because you’re either missing this complete funnel system or you don’t have one at all.
The Best Advertising Platforms for SaaS Companies: A $50M Data-Driven Reality Check
Discover the real best advertising platforms for SaaS companies based on $50M in actual spend data. After spending over $50 million across every major advertising platform, we’ve discovered that the conventional wisdom about the best advertising platforms for SaaS companies is completely wrong.
How We Booked 38 Qualified Sales Calls in 48 Hours Using One AI SMS Bot (While Their Competitors Burned Cash on Dead Email Sequences)
The lead generation breakthrough that’s making cold outreach obsolete — and why 90% of SaaS founders are still fighting yesterday’s war Your sales calendar is empty again. Another week. Another batch of “leads” that ghost your sales team. Another agency promising they’ll crack the code “next month.” Meanwhile, your runway shrinks and your board asks harder questions.
The Ad Targeting Breakthrough That Drags Even ‘Impossible’ Niches Out of Hiding — And Books Them…
A publication managed by Adstra. We help software and appointment-based businesses book 100+ qualified sales meetings monthly. This publication is managed by the Founder, Jake Roper. These pieces are letters. Meaning, all letters should be as though they are written for a friend. Follow publication You’re about to see the only four-step system that still works after every algorithm shake-up STOP. You’re about to light another chunk of ad budget on fire and you know it.
Generating Qualified Meetings Is Simple, Not Easy
A publication managed by Adstra. We help software and appointment-based businesses book 100+ qualified sales meetings monthly. This publication is managed by the Founder, Jake Roper. These pieces are letters. Meaning, all letters should be as though they are written for a friend. Follow publication 3 steps to book 100+ qualified sales calls a month You’ve tried everything they told you to do. You’re sending cold emails. You’re calling until your jaw locks and your ears ring from being ghosted.
The Funnel That Turns Cold Clicks into 150 Sales Calls Monthly
Discover the “one funnel to rule them all” If you’ve ever wondered where to send your paid traffic — or why your website seems to swallow clicks without spitting out real prospects — this post is for you. I’m about to hand you the same three-page lead-funnel framework we deploy for clients who collectively spend about half a million dollars every month on ads.
AI Ads - The New Era of High-Converting Ad Creation
There’s a massive shift happening in how businesses create ads Not long ago, producing a great ad meant hiring designers, drafting copy, and hoping your single creative would resonate. Today, AI ads — ads created or enhanced using artificial intelligence — are flipping that script. Business owners and marketers can now generate dozens of tailor-made ad creatives in minutes without any design skills. The result?
Stop Cold Calling and Start Scaling: The Marketing Investment That’s Actually Worth It
Stop dialing and start scaling, here’s how “Just pick up the phone and dial more!” “Send another follow-up email!” “Cold outreach is a numbers game — keep pushing!” I can still hear my old sales manager screaming this crap in my ear. And like an idiot, I believed him. I sat at my desk for 8 hours straight, day after day, hammering out emails to people who never asked to hear from me. Leaving voicemails that never got returned. Sending LinkedIn messages that disappeared into the void.
The Great AI Wipeout is Coming: Why 90% of Service Businesses Won’t Survive 2025
After helping hundreds of companies implement AI systems, I’ve identified the exact strategies separating winners from victims in this revolution Jake Roper · Follow Published in Letters on Growth · 9 min read · -- Created by SORA Seems like AI is in the news with something huge every week now. The notification hit my phone on a random Tuesday afternoon. OpenAI had just released SORA — a text-to-video AI that creates cinema-quality footage from simple prompts.
How I’d Turn A Simple Appointment-Based Business Into 100k/mo: A Case Study
Member-only story I’m turning my immigration frustrations into a 100k/mo business, and how you can too. Jake Roper · Follow Published in Letters on Growth · 7 min read · -- We turned $26K into $142K in just 30 days with a CAC under $217. We’ve generated over 50,000 leads and booked thousands of sales calls. We’ve built systems that run lean and scale across dozens of appointment-based industries. So why am I about to tear apart the Spanish immigration legal industry?
I‘ve Built 500+ B2B Lead Generation Campaigns: Here’s What Actually Works in 2025 (And What’s Dead)
Member-only story The same strategies that generated 50,000+ qualified leads with a 64% chance of delivering 10X ROI or better Jake Roper · Follow Published in Letters on Growth · 7 min read · -- Created by Midjourney Look, I’m going to be straight with you. Most B2B companies are pouring money into lead generation strategies that stopped working months ago. They’re still following the same tired playbooks while wondering why their pipelines keep shrinking.
AI Is Reshaping the Sales Funnel Forever — Here’s Why Most Businesses Will Be Left Behind
Member-only story The way businesses sell is broken. AI is changing the game. Jake Roper · Follow Published in Letters on Growth · 6 min read · -- Captured by Midjourney Most sales funnels are outdated, slow, and leaking money. Companies are still relying on manual follow-ups, overworked sales teams, and guesswork to turn leads into customers. Meanwhile, AI-driven sales funnels are closing deals before a human ever gets involved. We’ve tested this firsthand.
Stop Blaming the Algorithm. Sell Stuff People Want.
Member-only story All that blah blah about blaming the algorithm is why you’re failing Jake Roper · Follow Published in Letters on Growth · 7 min read · -- At Adstra, I spend roughly ~300k per month on behalf of ourselves and clients to generate sales calls through ads. There’s been a lot of hemming and hawing over the best way to get leads and customers. Every day, I see posts like this.
You’re Not Getting Buyers Because Your Marketing Isn’t Congruent
Member-only story Here’s how to make more revenue with congruency Jake Roper · Follow Published in Letters on Growth · 6 min read · -- Image created by Midjourney Ever wondered why some funnels convert at 5%… while others push past 20%? It’s not just better targeting. It’s not just a great offer. It’s not just a well-trained sales team. It’s congruence. At Adstra, we ensure that the 500+ marketing campaigns we’ve launched are congruent. Thus, leading to higher conversions.
How I’m Building An Online Service Business That Runs Without Me
Not just runs, but growing Jake Roper · Follow Published in Letters on Growth · 7 min read · -- Data captured from Hyros I’ve spent the last few years building Adstra into a machine. But not just any machine — one that operates with or without me. In the early days, I was doing everything. Running ads. Closing deals. Handling fulfillment. Managing clients. I was deep in the trenches, grinding 16-hour days, thinking that’s what it took to build something great. And it worked — at first.
How To Build A System That Forces Leads To Book Sales Calls With You
So you never have to chase leads ever again.. Jake Roper · Follow Published in Letters on Growth · 8 min read · -- Made from Midjourney Most businesses don’t fail because they have a bad product or service. After doing over 1000 consults with business owners on behalf of Adstra, I’ve realized one thing. They fail because they can’t consistently get qualified leads through the door. Here’s what usually happens: • You get a few referrals one month — things feel great. The next month? Nothing.
The 3 Deadly Sins of Marketing: A Survival Guide for the Digital Age
Your marketing is bleeding money, and the worst part? You probably don’t even realize the hemorrhage until it’s too late. After managing millions in ad spend last year and generating 50,000+ leads across 100+ businesses, I’ve watched brilliant strategies collapse, promising campaigns implode, and marketing budgets evaporate — all while dashboards showed “green” metrics that masked the deeper rot beneath. The painful reality: your marketing might be dying right now.
The Exact Market Research Method I’ve Used to Build 500+ Profitable Marketing Campaigns
Our ‘Sherlock Holmes Strategy’ has stood the test of time to create profitable marketing campaigns, learn how it works today.. Marketing without research is like driving using your rearview mirror. Sure, you might make it somewhere, but chances are you’ll crash before you get there. Great marketing campaigns don’t start with creative ideas — they start with deep, strategic research. The profitable ones are built with an intimate understanding of your customer.
How to Work Less and Make More Money in an AI World
Quick tip for you.. Jake Roper · Follow Published in Letters on Growth · 3 min read · -- Created by Midjourney Things I like: Working less and making more money. Here’s a quick tip to do just that. Keep in mind. It’s not just about laziness — it’s about efficiency. Why spend hours on manual tasks when there are smarter ways to get things done? Here’s a practical guide to achieving just that, using a simple concept: process mapping.
Why Your Lead Generation Strategy Is Failing - And How To Fix It
This one simple tactic has helped us book more qualified leads and it can do the same for you.. Traditional Lead Forms Are Failing You You’ve built the perfect funnel — or so you think. Traffic is flowing to your lead form. Prospects are filling out their names, emails, and maybe even their phone numbers. But when it comes time to convert those leads into sales, the results are lackluster at best. Why? Because the way you’re capturing and qualifying leads is broken.
AI Is Set To Replace Marketing In 2030
Here’s how to be prepared for it.. The internet is abuzz with fear about “Will AI replace me?” To be fair, it’s a legitimate concern, especially for business owners. The business ecosystem has been dramatically democratized over the last decade or so. Nowadays, the abundance of tools, information, and resources has made it far easier to compete, create new businesses, and garner skills to run the company well.
Confessions of An Entrepreneur
Why do we get into business in the first place? Jake Roper · Follow Published in Letters on Growth · 5 min read · -- Midjourney Why did I get into business in the first place? You may have your own reasons, but for me, this journey was something that started out of necessity and grew into a passion. I was an athlete my whole life. For 22 years, I was your typical “jock.” I’ll admit, it helped with the ladies — but honestly, not much else.
3 Simple Tactics To Generate Loads Of Qualified Leads
How the best appointment-based businesses are generating qualified leads for cheap Jake Roper · Follow Published in Letters on Growth · 5 min read · -- Created by Midjourney After generating over 50,000 leads and booking nearly 25% of those folks into sales calls, I’ve found three sure-fire tactics to do this repeatedly. Now, you may have heard this from others before, but I’d like to break down tactically what it is, why it works, and how you can make it work.
Outbound Marketing Is On Life Support, Here’s Why
How to side-step the trust recession and grow your business without sending another cold message ever again. My company Adstra has worked with over 100+ appointment-based businesses and we have generated over 50,000 leads in the last 12 months. Over that period, I’ve noticed a surprising trend. In just the last 6 months, I’ve been hearing whispers of a ‘trust recession’. More specifically, in the business world, the phrase “Why should I listen to you” is murmured at an all-time high.
The Tried-and-True Method You Need for A Full Sales Calendar
Listen up, because I’m about to show you how to throw your business into high gear — and it’s easier than you think. Jake Roper · Follow Published in Letters on Growth · 4 min read · -- Created by Midjourney Today, we’re diving into paid ads and why it’s hands down the fastest, most reliable, and easiest method for scaling your business. I get it. You’re probably using cold emails, cold calls, maybe even some organic traffic strategies. How’s that working out for you? Chances are, you’re stuck.
What Will Marketing Look Like In 5 Years?
Predictions from an expert marketer, revealed. Of all the business functions, marketing is the one that changes the most often. Or so they say. Many business owners would propel from the rooftops like Tom Cruise in Mission Impossible if they could get their hands on the next big marketing trend to skyrocket their business.
3 Practical Ways I’m Using AI To Generate Outsized Marketing Results
AI this, AI that.. Here are the top 3 ways I use it for performance marketing. Unless you’ve been under a rock, AI has been taking the business world by storm. Especially the marketing space. However, if you dig a little deeper, you’ll realize that there has yet to be any sort of return from these AI investments. Goldman Sachs recently wrote an article detailing that investments in AI might be disappointing.
It Took Me Only 9 Days To Make Paid Ads Work For My Company
We booked 16 calls within 9 days of launching our first ad campaign, here’s how we did it. Just a few days ago, I decided to put my money where my mouth is. We have run ads for 100+ appointment-based businesses but we’ve never run our own ads, until now. What kept me from doing it for so long was analysis paralysis. I’m a perfectionist. I really wanted to make our campaigns perfect.
If You Need Qualified Sales Meetings & You’re Tired of Cold Outreach, Read This
Picture this: You no longer need to annoy prospects to book meetings with you. Here’s how.. You sit down at your desk with your coffee. Ready to go for another day of business. Your empty calendar motivates you at first. “It’s time to book in some leads! Let’s check my LinkedIn inbox..” Crickets… The 100+ messages you’ve sent in the last few days landed poorly with potential prospects.
I No Longer Struggle To Book Sales Meetings After Making These Changes
What you need to know about generating 100+ qualified sales meetings every 30 days. You may not know this, but I’m the founder of a growth consulting company called Adstra. And we hate cold outreach. We focus purely on paid acquisition. Why? Because we know how to reliably generate leads at scale through effective media buying.
92% Of Business Owners Believe Using SMS In Marketing Is A Bad Idea. Here’s 3 Reasons Why It’s Not.
How we’re ethically booking hundreds of qualified meetings every 30 days with SMS.. It was just a typical Sunday morning. Lazy start to the day. My favorite. I sat down on my terrace with a cup of joe, a book, and my iPad. After completing a few chapters, and finishing 43% of my coffee, I figured it was a good time to write down some thoughts. Like any other human in the world who writes online, I was curious about how my articles were doing.
I Increased My Prices 6x And My Closing Rate Went Up. Here Are 3 Ways You Can Do The Same
A step-by-step breakdown of how to increase your prices, do less, and sell more.. After working in marketing for over 6 years, I've realized there are only three ways to increase your revenue asymptote (the maximum amount of MRR you can make monthly). Here they are: Reduce your churn Increase your prices Get more new customers monthly I'd always suggest you improve your product/service and handle the 1st part of the equation. Next, you should take care of #2.
Cold Outreach Sucks, Try This Instead
When I started my DFY (done-for-you) consulting business, I messaged everyone who I thought was a fit. I may have even messaged you! I used to spend hours on Facebook, Instagram, and LinkedIn, sending thousands of messages in the hopes of getting just a few sales calls on my calendar. I used to claw and wrestle, desperate to sign new clients every month. The desperation was palpable to these prospects. The more "nos" I received, the more I messaged people.
Emailing and Calling Your Leads Don't Work Anymore, Try This Instead
I'm sure you've told yourself and received advice from many different people telling you to: "Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!" And that still didn't work for you. Presumably, you got a 10-15% connect rate on your calls, even on leads who've opted in through your ads. So, if 100 people came through your funnel, you may talk to only 10-15 of them. And I don't mean, you book them into the calendar, I mean you're just talking to them.
5 Advertising Mistakes That Could Be Costing You Thousands of Dollars
5 Advertising Mistakes That Could Be Costing You Thousands of Dollars With 300+ growth campaigns under my belt, I’ve compiled the top 5 mistakes appointment-based businesses make when advertising their services. Image created by Midjourney After launching 300+ campaigns, auditing hundreds of ad accounts, and personally generating outsized returns as…
3 Ways To Double the Amount of Leads You Get from Your Ads in 30 Minutes
3 Ways To Double the Amount of Leads You Get from Your Ads in 30 Minutes 3 actionable steps anyone can take to get more leads with their ads instantly. Image from: https://www.pinterest.com/pin/577023771020797876/ I want to share a quick story before I get into the headline's promise. I recently moved to Barcelona and thankfully, I’ve met some incredibly ambitious entrepreneurs. Whenever there is an opportunity for me to…
How To Create An AI Sales Bot That Literally Sells Your Prospects For You
How To Create An AI Sales Bot That Literally Sells Your Prospects For You
5 Ways This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn
How This Chrome Extension Used Simple Marketing To Get Acquired By PayPal For $4.8bn The incredible story of how a ‘small’ Chrome extension used simple tactics to secure a multi-billion dollar acquisition. Business Insider Intelligence I came across the Chrome extension a few years back.
How Any SaaS Company Can Get More Leads & Turn Them Into Customers
How Any SaaS Company Can Get More Leads & Turn Them Into Customers Ever wonder how the biggest, best SaaS companies market to acquire customers? Read along to find out.. Microsoft Designer Most SaaS companies that I speak with are consumed with: Cold email Cold calling Outbound messaging
Business Owners Don’t Understand the Power of Great Advertising
Most business owners discourage advertising because they think it’s too expensive, here’s why that’s a fallacy. Many business owners balk at the thought of advertising, seeing it as a hefty expense rather than a vital investment. So much so, that they completely dispel the thought of it before even thinking about it. This common misconception stems from a narrow view of advertising as a mere cost, overshadowing its potential to generate substantial returns.
The Most Important Metric You Need to Know to Grow Your Business
Letters on Growth The Most Important Metric You Need to Know to Grow Your Business You can forget everything else, this is ALL you need to know to get a clear picture of your business goals Created by Microsoft Designer If you’ve clicked on this article, it’s clear that you want to grow your business.
Only 20% Of Your Time Should Be Focused On New Customers, Here’s Why
For business owners and operators who already have a decent database of prospects, listen up! I’m sure you’ve seen this story before. “We need new customers!” Or..
Remove Marketing Risk And Increase Your Likelihood Of Sales With These 4 Key Insights Original
Marketing is risky, but how risky? Discover the 4 insights to shrink your risk substantially. What’s the number #1 uncertainty that business owners defer to when they are presented with possible marketing initiatives? I can tell you anecdotally because I hear it all the time. Risk. Who in their right mind would spend $20,000, $30,000.. hell even over 6-figures to maybe make more? For me, tackling the uncertainty of returns is a daily challenge.
Why Focusing On Outcomes Alone Stifles Creative Performance
After launching nearly 300 creative campaigns, here’s why this is true. If you’ve ever asked yourself: “Will it pay off?” “Will all the time I’m putting into this project be worth it?” “Will this marketing campaign really grow my business?” If you have, you’re not alone. I’ve asked myself these questions numerous times while I’m ideating or building campaigns. These, unfortunately, tend to be the questions that stopped me.
How To Craft An Offer So Good, People Say “Shut Up And Take My Money!”
A great offer makes sales easy, let me show you how You’ve made the cold calls. Sent the emails. Built the landing page. Ran the ads. You’ve generated significant interest. Yet, people are still not buying. Why? Probably because your offer sucks. And it’s not your fault. Understand this: A great offer makes business easy. Once you’re able to craft and articulate an offer that people can’t refuse, you get to play business on easy mode.
How To Holistically Turn Your Marketing Into A Profit-Making Machine
Letters on Growth, RGM A logical path to spend less and get more, over and over again Brief PSA Before we start, I’d like to announce some wonderful news! I have created a publication for my business. It’s called: “Letters on Growth” by RGM. And this is the first article on it! Thanks for being some of the early adoptersso-to-speak. Why did I create my own publication? Because I’ve been denied publication access for countless of my articles.
The Exact Market Research Process We Used To Get 300+ Leads In 64 Days
I’m giving it all away... If you’re like me, you probably hate the research phase of the lead generation process. But you know it’s necessary. This work is the 20% that amounts to 80% of the results. And we will constantly refer back to it even months after we’ve launched. Safe to say, this work is imperative. My company, Roper Growth Media has drilled down a very specific process that we conduct time and time again. The process is the same, but the content changes.
The Exact Market Research Process We Used To Get 300+ Leads In 64 Days
If you're like me, you probably hate the research phase of the lead generation process. But you know it's necessary. This work is the 20% that amounts to 80% of the results. And we will constantly refer back to it even months after we've launched. Safe to say, this work is imperative. My company, Roper Growth Media has drilled down a very specific process that we conduct time and time again. The process is the same, but the content changes.
I Generated 205 Leads For A Client In 41 Days — Here’s How I Did It
Pulling the rug back on my lead generation process It’s about time! Probably you after you crack the lead-getting code. We’ve been led to believe that if you’re getting leads consistently you must have sold your soul. Or worse, you went viral by posting yourself crying on LinkedIn. Neither has to be the case. It’s possible to procure a simple, logical strategy to forge a lead generation machine without exposing yourself (or your soul). I don’t want you to take my word for it, I’ll show you.
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