Skip To Main Content
Jake Shand on Muck Rack

Jake Shand

As seen in: Club Solutions
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile
Back to Jake Shand’s profile

Articles by Jake Shand

Improving the Financial Well-being of Your Club

|
By Mike Alpert Verified, Jake Shand, Taylor N. Watkins, Rachel Zabonick-Chonko Verified
| Club Solutions Verified
Mike Alpert, the COO at Smart Health Clubs, shares tips for improving the financial well-being of your health club. There are many things that lead to the financial well-being of any health club such as new member sales, non-dues revenue, member retention and total operating expenses. When you analyze each of these on a monthly basis it is critical that you know all of the numbers. Let’s take a look at new member sales and assume that your club finished September with 100 sales.
Open in Who Shared Issue with article?

Keep Up with Evolving Consumer Expectations

|
By Jake Shand, Rachel Zabonick-Chonko Verified
| Club Solutions Verified
As consumer expectations are changing after the pandemic, remember these tips in order to keep up with the hybrid trends. As we emerge from lockdown, fitness consumer behaviors and expectations are changing faster than ever before, and the implications for operators of brick-and-mortar health and fitness clubs are both far-reaching and pressing. Neither are these implications unique to our sector.
Open in Who Shared Issue with article?

How to Launch a Digital Fitness Offering

|
By Jake Shand, Taylor N. Watkins, Rachel Zabonick-Chonko Verified, Taylor Gabhart
| Club Solutions Verified
Jake Shand November 1, 2021 Virtual fitness is trending with members. Here are some tips on how to best present your club’s digital offering. It can be a daunting prospect going digital. However quickly you pivoted to online during lockdown, the need to now map out a longer-term strategy for the sustainable, commercial and brand-enhancing digitalisation of your business still feels like new territory. Here are some top tips to help you set off in the right direction. 1. Ask yourself why.
Open in Who Shared Issue with article?
Show More