Okay, so I wrote a book. I wrote a FUCKING book and it’s insane and surreal and exciting but it’s also a total WTF because it took me a whopping two and a half years to finish it. Granted, that would’ve been totally fine if I were writing fiction or if I were Connie Chung on the front lines of Insert Sad War Here, but I wasn’t. I was simply writing about my life, something I had been doing professionally on this very website, so why was writing my book so damn difficult? Well, let’s rewind the tape.
Scot Cohen is the best networker on the planet. I have never seen anything like it. And he used that skill to make tens of millions of dollars, not only for himself but for many others. I wanted him to explain, in detail, how. I’m sorry, Scot. I am really, truly sorry. I am horrified at my behavior. A year of bad behavior. Imagine: you owe someone a phone call and you say to yourself, “Ok, I’ll call tomorrow”. And then tomorrow you say, “Well, maybe tomorrow”. They have been nothing but generous with you.
Farnoosh recently hosted her own show on CNBC. She also has a super popular podcast. And she’s a successful book author and all around writer. From 2006 to 2008 we did videos together every day. We would meet on Wall Street, a video guy would tape us talking about whatever we wanted to talk about, and then we’d send that video out onto the interwebs. The day the first iPhone came out we went to the Apple flagship store near Central Park. We interviewed the people who were waiting on line all night.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".