The worst thing that happened to me in five years happened three months ago. But, wait, I don't want to be complaining. More on that in a second. "Are you going to kill yourself?" I bumped into one of my neighbors a few years ago. He had just started reading my posts. "Because your writing sounds like you are about to kill yourself." A few weeks after that I ran into Henry Blodget. "Did you hit your head? What changed?"
Real conversation between two traders, July 5, 2010 (about a year ago):The conversation took place on Skype, 8am:The characters: LARRY is a retired hedge fund manager. JULIE, manages a billion in assets for an institutional money manager. JULIE called LARRY...JULIE: Are you watching this on TV? Aren’t you friends with that guy? JULIE: Your friend sounds like a jackass. He sounds mentally ill. Nouriel Roubini is one of the smartest guys on the planet, an economist, he called this economic downturn.
The single most popular way people have arrived at my blog who have no idea who I am (so this eliminates all social media) is by typing in the words “I Want to Die” into a search engine. 4,722 people did that this last month. Specifically that phrase: “I Want to Die”. In Google. A smaller percentage typed: “how can I die?” Then they got to this post. And it’s sort of obvious why. They’ve lost money. We associate money with not only net worth but self worth.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".