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James Attwood on Muck Rack

James Attwood

Verified
Richmond
As seen in: Haymarket Media, Move Electric, MSN, MSN India, MSN Ireland, MSN New Zealand, MSN Philippines, MSN Singapore, Cinco Días, ETAuto, MSN España, MSN South Africa and
Editor, @M0veElectric. Former executive editor and chief currywurst correspondent of @autocar. Has been known to run around a lot
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Articles

"True win-win" as Chinese car makers move into European factories

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By James Attwood Verified
| Autocar Verified
The rapid expansion of Chinese car makers into Europe has put established manufacturers under immense pressure: they’re losing market share and sales to low-cost rivals, which in turn is reducing the efficiency of their manufacturing. The economies of scale to which they work depend on production targets they’re no longer close to hitting.
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Opinion: should it matter if you say Skoda or 'Shhhhkoda'?

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By James Attwood Verified
| Autocar Verified
My mum was watching television the other day when an advert for a car firm caught her eye and prompted her to contact me with a question: ‘Are Skoda really trying to tell me how I should pronounce Skoda?’ Well, yes, mum, it turns out they are, and I think you’ll find you should actually be calling them Shhhkoda. Once I’d convinced Professor Attwood that I wasn’t trying to shush her but employ the ‘correct’ pronunciation of Skoda, she still had questions.
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Exclusive: Mercedes boss on why car fans will love its future EVs

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By James Attwood Verified
| Autocar Verified
Mercedes-Benz CEO Ola Källenius is clearly proud of the new C-Class Electric saloon. Proud enough to travel from Stuttgart to Helsinki to pop into the launch event and, after spending 20 minutes fielding questions from a buying pack of eager reporters, take me on a private 45-minute drive of the Finnish countryside. He wants to show off this car and is keen for Autocar readers to understand what it can do.
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