James BRUNDAGE

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Achieving ROI through an accelerating investment cycle. In brief Technology companies can accelerate growth in 2026 through M&A, joint ventures and interoperable AI products that incorporate physical AI to drive innovation. Embedding safe AI practices, adopting sovereignty-by-default principles and deploying technical specialists to scale adoption and strengthen governance.

An EY-Parthenon executive survey shows what leading software providers are doing to protect and generate value through pricing strategies. In brief EY-Parthenon research reveals key pricing strategies that software providers are using for value creation. Companies and private equity firms that aren’t embracing these pricing levers risk compromising value.