The other day I sat in the window seat of an airplane, my forehead pressed against the glass, and I watched the houses and fields and miniature cars drift by, lost in thought. I was thinking about the patterns of life, how we settle into who we are and what weâ€™re supposed to be doing, how we find our place, our work, our day-to-day obligations and live them out, with purpose and intention, but often methodically.
In 1687, Sir Isaac Newton published his groundbreaking book, The Principia: Mathematical Principles of Natural Philosophy, which described his three laws of motion. In the process, Newton laid the foundation for classical mechanics and redefined the way the world looked at physics and science. What most people don't know, however, is that Newton's three laws of motion can be used as an interesting analogy for increasing your productivity, simplifying your work, and improving your life.
In the northeastern hills outside Kyoto, Japan, there is a mountain known as Mount Hiei. That mountain is littered with unmarked graves. Those graves mark the final resting place of the Tendai Buddhist monks who have failed to complete a quest known as The Kaihogyo. What is this quest that kills so many of the monks? And what can you and I learn from it? I'll tell you. The Tendai monks believe that enlightenment can be achieved during your current life but only through extreme self-denial.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".